Paid Media Manager

Our client, an innovative full-service agency, is looking for a paid media advertising specialist to work across a range of coveted large high street brand clients. This role will play a pivotal part in the digital team, working with clients' paid media strategies on Google platforms, Meta Platforms, LinkedIn and TikTok. The ideal candidate will lead on delivering full-funnel strategies that focus on customer behaviour, increasing awareness among the target audiences, and help drive traffic and/or sales. Experience and expertise in paid media strategy, campaign planning, execution and data & insights are a must. Clients are B2C also B2B and B2B2C, so knowledge of tactics suited to top-of-funnel awareness vs demand-gen is important. You'll need to be confident in working at speed with major global brands, have experience in handling large budgets, and uphold an exceptional level of client service. Competitive salary Full-time, Monday to Friday, 9:00am - 5:30pm Hybrid working pattern; ideally 4 days on-site and 1 day WFH Free on-site parking Comprehensive employee benefits package Key responsibilities: Leading paid media campaigns for clients, across multiple channels and working to varied full-funnel objectives. This would be end-to-end from conception and strategy through to objective definition, execution, user journey definition, tracking and reporting Produce campaign and creative ideas that drive performance and deliver ROAS Test and optimise channels, audiences, bidding strategies, creative and copy Stay on top of campaign and market trends, perform competitor analysis and develop campaign insights Continuous optimisation of campaigns, feeding back on what these are, delivering insight to the client Being the spearhead of paid media across the company and educating on best practice, keeping up-to-date with the latest trends and releases for major platforms Working closely with Head of Digital to unlock business with current clients and acquire new clients Works towards building healthy relationships with key paid media platforms Skills and qualifications Extensiveexperience in paid social media (ideally agency, with additional in-house a plus) Strong working knowledge of the major paid media advertising platforms from Google Stack, Meta, LinkedIn, Twitter and TikTok Well-versed in Mar-tech from a tagging, tracking and pixel point of view for paid media platforms Excellent verbal and written communication skills Strong presentation skills, both creating and delivering Strong analytical and strategic campaign planning skills with the ability to articulate insights clearly Understanding of best practice in paid social media across multiple paid media platforms as well as Google Search Data-driven with a methodical approach Experience working with both small and large budgets Ability to manage time and resources effectively #J-18808-Ljbffr