Director, Marketing Communications | Hybrid - 3 days in-office

Position Summary The Director, Marketing Communications leads the planning, management and execution of TRSA's integrated marketing programs in support of strategic objectives established by the Vice President, Marketing & Communications. The Director translates organizational strategy into measurable campaigns that drive certification participation, event attendance, membership engagement and non-dues revenue growth. The Director oversees the Digital Marketing Manager, manages agency and vendor relationships and ensures the successful execution of multi-channel marketing initiatives. Key Responsibilities Marketing Strategy Execution Develop annual marketing plans aligned with departmental and organizational objectives. Manage campaign calendars, budgets, timelines and performance reporting. Recommend marketing opportunities, partnerships and growth initiatives to the Vice President. Event Marketing & Promotion Direct marketing plans for conferences, trade shows, virtual events and webinars. Oversee event promotion campaigns, advertising, public relations and content development. Manage event attendance goals and campaign performance. Supervise the Digital Marketing Manager's execution of email marketing, digital advertising and social media promotion for events. Membership Marketing & Engagement Support membership acquisition, retention and onboarding initiatives. Develop membership communication strategies, drip campaigns and promotional materials. Certification Marketing Lead marketing strategies for Clean Green, Hygienically Clean and Safety & Health certifications. Direct integrated campaigns across digital, print, paid media and partner channels. Coordinate tradeshow marketing efforts and certification promotional materials. Oversee development of certification-related websites, landing pages, infographics and resources. Revenue Generation Programs Direct marketing efforts support RSR, RSAP, LevelUp, Career Center and other revenue-producing programs. Identify growth opportunities and optimize campaign performance. Committee & Industry Programs Serve as staff liaison to the Marketing, Sales & Service Committee. Lead development of committee initiatives, educational resources and industry engagement programs. Support planning and execution of the Marketing, Sales & Service Summit and related programs. Team Leadership Manage, mentor and evaluate the Digital Marketing Manager. Coordinate external designers, agencies, media partners and vendors. Ensure projects are completed on schedule, within budget and aligned with strategic goals. Required Skills and Qualifications Bachelor's degree in marketing, communications, public relations, business administration or a related field. Minimum of 5-8 years of progressive experience in marketing communications, integrated marketing, event marketing or a related field, preferably within an association or membership-driven organization. At least one to two years of experience leading staff or project teams and managing agency partners, vendors and budgets. Demonstrated success developing and executing integrated marketing campaigns for conferences, trade shows, webinars or other industry events. Strong digital marketing experience across email, paid media, retargeting, content marketing and website optimization. Proficiency with CRM, email marketing and marketing automation platforms, including experience measuring campaign performance, analyzing results and reporting ROI. Exceptional written and verbal communication skills, including experience with copywriting, press releases and content development. Strong project management skills with the ability to manage multiple priorities, budgets and deadlines. Experience using generative AI tools to improve productivity, content development, campaign execution and marketing effectiveness. Proficiency with Microsoft Office. Preferred Qualifications Experience with digital advertising and event marketing platforms such as Feathr, Google Ads and LinkedIn Campaign Manager. Familiarity with Adobe Creative Suite, Canva or similar creative design tools. Experience managing external agencies, freelance designers, media partners and vendors. #J-18808-Ljbffr International Facility Management Association