Senior Braze Optimization & Strategy Lead

OneMagnify is an AI native, platform-enabled B2B digital agency operating at the intersection of data, technology, and creativity. We help complex organizations drive measurable business outcomes by building smarter customer experiences and delivering highly integrated solutions across digital, media, and technology. By combining deep industry expertise with advanced analytics and artificial intelligence, we enable our clients to make better decisions, move faster, and compete more effectively in dynamic markets. About You: Motivated by clarity in sophisticated environments | You’ve seen what breaks after launch and understand how to prevent it. Comfortable leading from the front | You can speak with confidence to clients and internal teams alike. Deeply experienced in Braze | Not just certified, but seasoned through multiple real-world launches and optimization cycles. Architect in thinking, mentor in practice | You guide teams to better decisions without taking over execution. Pragmatic and calm | You know how to balance standards with real-world delivery pressure. What you’ll do: Validate Braze architecture, event taxonomy, trigger logic, and journey design for scalability and maintainability. Identify and address common post-launch failure points before they surface. Define an early optimization framework and prioritization approach. Provide senior, client-facing leadership in optimization and decisioning conversations. Coach and review the internal team’s work, shifting from correction to validation over time. Establish measurement approaches and guardrails for sustainable growth within the platform. What you’ll need: 8+ years in marketing automation / CRM platforms, with 4+ years hands‑on in Braze Participation in multiple Braze go‑lives and ownership of post‑launch optimization for those programs Braze Practitioner Certification required Braze Strategist, Developer, or Technical Architect Certification strongly preferred (or ability to demonstrate equivalent experience) Strong understanding of post‑launch realities: data issues, journey sprawl, trigger misuse, and customer pressure. Deep expertise in Braze architecture and decisioning standard methodologies. Validated ability to lead client conversations at a senior level. Experience coaching in‑flight teams in live environments. Experience in integrated marketing, digital agency, marketing services, or consulting environments preferred. Benefits We believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth. We are an equal opportunity employer We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr