Sales-Focused Project Manager - Business Development & Brand Marketing

Job Title: Sales-Focused Project Manager - Business Development & Brand Marketing Location: NYC Job Type: Full-Time Department: Brand Development, Sales & Marketing Overview We’re looking for a driven and sales-focused Project Manager - Business Development & Brand Marketing to lead brand growth initiatives, expand market presence, and drive revenue through strategic storytelling, partnerships, and campaigns. This hybrid role combines sales strategy, brand development, and cross-functional project execution - perfect for someone passionate about building a dermatologist developed brand. Key Responsibilities Sales & Business Development Identify and pursue new business opportunities, retail partnerships, influencer collaborations, and distribution channels that align with the brand. Build and maintain a high-conversion sales pipeline, from lead generation to deal closure. Develop customized pitches, sales decks, and proposals for retail buyers, strategic partners, and wholesale clients. Own and exceed revenue goals tied to product launches, campaigns, and brand expansions. Foster long-term relationships with partners, stockists, and key accounts. Brand Strategy & Development Execute brand-building strategies that position the company as a leader in its category. Collaborate with creative and marketing teams to ensure cohesive messaging, voice, and visuals across all platforms. Develop product positioning, brand messaging, and storytelling assets. Manage brand partnerships, co-branded initiatives, and strategic collaborations. Coordinate brand launches, experiential activations, and media-facing initiatives. Project & Campaign Management Plan and lead cross-functional projects that support brand growth, product expansion, or market entry. Manage timelines, tasks, and deliverables across teams (creative, digital, operations, sales). Track performance KPIs and campaign ROI, adjusting strategies based on data and feedback. Ensure brand consistency across all touchpoints and campaigns. Marketing Execution Oversee the execution of email marketing, social campaigns, digital advertising, and influencer activations. Align marketing initiatives with sales goals and brand positioning. Work with designers, copywriters, and external vendors to develop creative materials. Analyze marketing performance using tools like Google Analytics, Meta Ads Manager, etc. Other Administrative Responsibilities Perform various administrative tasks and provide support as needed to ensure smooth office operations. Assist with special projects, reports, or presentations as directed. Support cross-functional teams with general office tasks or coordination needs. Perform additional tasks as requested by medical or office management to support patient care and office workflow. Key Performance Indicators (KPIs) Brand awareness and reach (impressions, engagement, follower growth) Sales and revenue tied to campaigns, launches, and partnerships New business opportunities secured (B2B, retail, collaborations) ROI of brand marketing initiatives Influencer and media engagement Retail sell-through and reorder rate Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. 3-5+ years of experience in brand marketing, sales, or business development -preferably in beauty, fashion or lifestyle. Strong understanding of branding principles, visual identity, and storytelling. Proven ability to meet revenue goals and manage brand growth projects. Experience working with marketing tools and platforms (e.g., Meta Ads, Shopify). Excellent project management and communication skills. Preferred Skills Strategic thinker with creative flair and business acumen Strong negotiation and partnership-building skills Highly organized, with the ability to manage multiple launches and deadlines Analytical and data-driven decision-maker Passion for branding, consumer behavior, and trends Compensation & Benefits Competitive base salary + performance bonuses Product discounts and brand perks Health insurance Flexible schedule and remote work options Career advancement opportunities in a fast-growing brand #J-18808-Ljbffr