Retention Strategist

Contara is an e-commerce agency that works exclusively with subscription CPG brands in food, beverage, supplements, and health & wellness. We help brands convert and retain customers through Shopify optimization and Klaviyo-led retention marketing.

Were looking for a Retention Strategist to own one of our retention pods. This is a strategic role. Youll deeply understand each clients customers, lifecycle behavior, and what drives LTV, and make data-driven recommendations on what flows to optimize, what automations to build, and what campaigns to run. Youll own the full retention relationship for your clients, but your value goes beyond execution. Youre a trusted strategic partner who helps them grow customer lifetime value.

What Youll Do

• Own client relationships - youre the primary point of contact and strategic advisor for retention
• Deeply understand each clients customer lifecycle, cohort behavior, and what drives retention and churn
• Make data-driven strategic recommendations on what to test and build to increase LTV
• Build and optimize email/SMS flows, automations, and campaigns in Klaviyo
• Analyze cohort performance and use that data to inform lifecycle strategy
• Stay current on retention best practices, whats working in subscription CPG, and emerging tactics
• Own A/B testing programs - hypothesis development, execution, and analysis
• Build strategic recommendations around segmentation, personalization, and lifecycle triggers
• Work with the design team on campaign creative briefs and feedback
• Ensure client satisfaction and retention
• Roll up your sleeves when needed - youre not above building a flow or writing campaign copy to get things done

What Were Looking For

• 3+ years of hands-on experience with Klaviyo - building flows, managing campaigns, segmentation, reporting
• Subscription or consumable product experience strongly preferred
• Data-driven mindset - you use cohort analysis and metrics to inform strategy, not gut feel
• Strategic mindset - you develop hypotheses, make recommendations, and drive LTV results
• Strong client management skills - you know how to build trust and become a true partner
• Deep interest in subscription CPG - you follow the industry and know whats working
• Experience with A/B testing and lifecycle optimization programs
• Familiarity with subscription platforms like Skio, ReCharge, or similar
• Familiarity with tools like Slack, Linear, and Figma
• Genuine passion for CPG brands and the subscription commerce space
• AI-native mindset - you use tools like Claude to enhance your work, not replace your thinking

How Youll Work

• Remote position
• Youll report to the Head of Retention
• Youll be on a pod with a Klaviyo Specialist and a Designer
• We use Slack for communication (both internally and with clients), Linear for project management, and Figma for design
• Fast-paced environment working with multiple subscription CPG clients

About You

Youre a strategist, not just an executor. You dont wait for clients to tell you what campaigns to run - you bring ideas to them. You understand their customers, their lifecycle stages, and their business well enough to make recommendations that move LTV. Youre always learning whats working in retention so you can bring fresh thinking to your clients.

Youre data-driven. You dont make strategic recommendations based on gut feel - you dig into cohort reports, understand whats driving retention and churn, and use data to guide decisions. You know which metrics actually matter for subscription businesses and you measure relentlessly.

Youre an owner. You own outcomes, not just tasks. When something needs to happen, you make it happen - whether that means building the flow yourself, briefing the designer, or having a tough conversation with a client about their content calendar.

Youre deeply curious. Youre the kind of person whos always learning - not just during work hours, but because you genuinely enjoy getting better at your craft. You study what drives retention, follow industry trends, read case studies, and constantly sharpen your strategic thinking whether youre on the clock or not.

You care about the brands youre working with. Subscription CPG excites you - you get why retention matters, you understand the nuances of how customers buy consumable products, and you want to be part of helping great brands grow.

You see AI tools as leverage to work smarter and expand what youre capable of, not shortcuts to avoid doing the thinking.

Salary Range: $80,000-110,000