Associate Director, Marketing
Scorpion Therapeutics
Key Responsibilities (Associate Director - U.S. Marketing; Physician/HCP, Consumer/HCC, Scientific, Patient Support) Lead foundational customer strategy and planning for launch, including customer segmentation via primary/secondary market research. Partner with Agency of Record (AOR) on planning and executing branded/creative/market-shaping campaigns. Lead Customer Agile Team (CAT) to plan and execute omnichannel promotional strategy. Develop and track KPIs across launch phases; ensure cross-functional execution alignment. Lead OPDP submission planning/execution for launch. Identify and execute opportunities to optimize the customer experience and develop a customer experience roadmap. Act as brand lead for the company's Marketing Model; partner with Learning & Development on launch learning plans. Manage relevant budgets and planning processes; collaborate across Immunology CATs for cohesion. Patient Support marketing: define PSP strategic vision/goals/KPIs; implement new programs (vendor selection, SOPs, budgeting, launch readiness); manage day-to-day case management operations. Patient Support: liaison with cross-functional partners (commercial, medical affairs, market access, legal/compliance, pharmacovigilance); manage relationships with pharmacies, infusion centers, provider networks, patient advocacy groups, and vendors; ensure materials/activities comply with laws and regulatory requirements. Requirements / Qualifications Bachelor's degree (BA/BS); MBA or equivalent preferred. Minimum 5 years healthcare industry experience, including at least 3 years in strategic marketing/brand management. Growth mindset, collaboration, business agility. Strategic thinking, problem solving, analytical/critical thinking, planning. Ability to use data analytics and/or customer/market insights for decisions. Strong written/verbal communication. Leadership and ability to influence without direct authority; work in complex/matrix organizations. Understanding of omnichannel marketing (digital and non-digital); integrity and ethics. Preferred Skills US commercial and regulatory requirements; Immunology market understanding. Agency/vendor management. Agile tools (Jira, Mural). #J-18808-Ljbffr
$200k - $240k
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