Ralph Lauren Media & Analytics Marketing Lead, Wholesale North America
Polo Ralph Lauren Factory Store
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Position Overview
The Media & Analytics Marketing Lead is responsible for shaping how customer-led marketing strategy, media investment, and insights support Ralph Lauren's Wholesale channel commercial objectives while strengthening brand positioning and awareness as a luxury player. This role serves as a strategic customer intelligence partner to wholesale accounts, ensuring marketing decisions are grounded in customer behavior, audience opportunity, and lifecycle growth. Reporting into the Wholesale Marketing organization, the role ensures marketing plans, investments, and performance learning align to seasonal strategies, account priorities, and brand standards, driving both near-term sell-through and long-term brand equity. Essential Duties & Responsibilities
Wholesale Marketing Planning & Strategy
* Lead marketing planning and investment frameworks that balance commercial priorities, customer opportunity, and brand-building objectives.
* Translate seasonal strategies and account plans into customer-led channel approaches that reinforce luxury positioning and drive profitable growth.
* Develop account-specific customer strategies informed by audience insights, lifecycle stage, and channel behavior.
* Partner with Sales and Marketing teams to define customer-centric goals, KPIs, and growth strategies by wholesale account. Media Strategy & Retail Media Partner Elevation
* Oversee media strategy, planning, and buying in support of wholesale marketing plans and brand objectives.
* Manage relationships with retail media networks, ensuring programs elevate brand presence and execution quality within partner environments.
* Own end-to-end digital marketing investment management, including budget allocation, pacing, forecasting, and optimization.
* Integrate audience and lifecycle insights into media planning to support qualified acquisition, re-engagement, and repeat purchasing. Performance Measurement & Brand-Informed Insights
* Own performance measurement frameworks that capture commercial impact, customer outcomes, and brand health, including incrementality and segment performance.
* Lead advanced analytics to evaluate incremental sales impact of wholesale marketing programs by campaign and audience.
* Monitor brand health, market share, and competitive trends within wholesale environments to inform investment strategy and partner planning.
* Translate insights into clear recommendations that strengthen joint business planning and continuous improvement. Customer Reporting & Segmentation
* Lead hands-on customer reporting and segmentation to surface actionable insights across acquisition, retention, and reactivation.
* Establish and evolve customer-centric KPIs to measure wholesale performance by account and lifecycle stage.
* Integrate CRM, transactional, and media data to deliver a holistic view of the customer journey across wholesale and owned channels.
* Deliver regular customer and performance readouts to internal stakeholders and wholesale partners. Marketing Operations & Brand Integrity
* Partner with internal teams, CRM agencies, and wholesale accounts to standardize data feeds, reporting, and measurement frameworks
* Leverage customer and transactional data to assess ecosystem performance across store, digital, and partner environments.
* Align workflows across Marketing, Creative, Digital, Sales, Merchandising, and Real Estate to ensure execution meets brand standards and customer expectations. Experience, Skills & Knowledge * 12+ years of experience in marketing leadership roles within wholesale, retail, or luxury consumer brands.
* Proven ability to balance brand building and performance marketing in partner-led environments.
* Strong experience with advanced analytics, customer insights, and performance measurement.
* Demonstrated ability to act as a customer advocate, translating data into senior-level recommendations.
* Experience working with retail media networks and premium partners.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Position Overview
The Media & Analytics Marketing Lead is responsible for shaping how customer-led marketing strategy, media investment, and insights support Ralph Lauren's Wholesale channel commercial objectives while strengthening brand positioning and awareness as a luxury player. This role serves as a strategic customer intelligence partner to wholesale accounts, ensuring marketing decisions are grounded in customer behavior, audience opportunity, and lifecycle growth. Reporting into the Wholesale Marketing organization, the role ensures marketing plans, investments, and performance learning align to seasonal strategies, account priorities, and brand standards, driving both near-term sell-through and long-term brand equity. Essential Duties & Responsibilities
Wholesale Marketing Planning & Strategy
* Lead marketing planning and investment frameworks that balance commercial priorities, customer opportunity, and brand-building objectives.
* Translate seasonal strategies and account plans into customer-led channel approaches that reinforce luxury positioning and drive profitable growth.
* Develop account-specific customer strategies informed by audience insights, lifecycle stage, and channel behavior.
* Partner with Sales and Marketing teams to define customer-centric goals, KPIs, and growth strategies by wholesale account. Media Strategy & Retail Media Partner Elevation
* Oversee media strategy, planning, and buying in support of wholesale marketing plans and brand objectives.
* Manage relationships with retail media networks, ensuring programs elevate brand presence and execution quality within partner environments.
* Own end-to-end digital marketing investment management, including budget allocation, pacing, forecasting, and optimization.
* Integrate audience and lifecycle insights into media planning to support qualified acquisition, re-engagement, and repeat purchasing. Performance Measurement & Brand-Informed Insights
* Own performance measurement frameworks that capture commercial impact, customer outcomes, and brand health, including incrementality and segment performance.
* Lead advanced analytics to evaluate incremental sales impact of wholesale marketing programs by campaign and audience.
* Monitor brand health, market share, and competitive trends within wholesale environments to inform investment strategy and partner planning.
* Translate insights into clear recommendations that strengthen joint business planning and continuous improvement. Customer Reporting & Segmentation
* Lead hands-on customer reporting and segmentation to surface actionable insights across acquisition, retention, and reactivation.
* Establish and evolve customer-centric KPIs to measure wholesale performance by account and lifecycle stage.
* Integrate CRM, transactional, and media data to deliver a holistic view of the customer journey across wholesale and owned channels.
* Deliver regular customer and performance readouts to internal stakeholders and wholesale partners. Marketing Operations & Brand Integrity
* Partner with internal teams, CRM agencies, and wholesale accounts to standardize data feeds, reporting, and measurement frameworks
* Leverage customer and transactional data to assess ecosystem performance across store, digital, and partner environments.
* Align workflows across Marketing, Creative, Digital, Sales, Merchandising, and Real Estate to ensure execution meets brand standards and customer expectations. Experience, Skills & Knowledge * 12+ years of experience in marketing leadership roles within wholesale, retail, or luxury consumer brands.
* Proven ability to balance brand building and performance marketing in partner-led environments.
* Strong experience with advanced analytics, customer insights, and performance measurement.
* Demonstrated ability to act as a customer advocate, translating data into senior-level recommendations.
* Experience working with retail media networks and premium partners.
Vacancy posted more than 2 months ago
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