Senior Copywriter
DigitasLBi
Senior Copywriter Of Creative
Digitas Health is the modern creative agency that takes on the biggest moments in healthcare, raises the standard of creative, and connects people, partners, and ideas to create work that earns its place in culture. Purpose-built for today's complex and evolving landscape, we partner with some of the world's largest healthcare brands to do big things by moving faster, connecting deeper, and unlocking new possibilities at the intersection of creativity, data, technology, and empathy. Guided by our purpose, Connected for Good, and fueled by a vibrant, magnetic culture—we deliver meaningful work that drives relevance, changes behavior, and creates lasting impact, always grounded in humanity, not just technology. As part of Publicis Health and Publicis Groupe, we bring together entrepreneurial energy with the scale, stability, and depth of one of the world's leading communications networks. At Digitas Health, what sets us apart isn't just who we work with, it's how we work and how it feels to be here. Our culture attracts curious, driven people who want to make a difference and be part of something bigger. Our teams are intentionally crafted across disciplines, perspectives, and experience levels, bringing strategy, creativity, data, and technology together from the start. We believe the best ideas come from curiosity, collaboration, and healthy debate and we expect people here to be thoughtful, engaged, and eager to shape what's next. If you're energized by complexity, motivated by impact, and excited to help redefine how healthcare connects with people, we'd love to meet you!
We're searching for a Senior Copywriter of Creative who will concept, design, and execute innovative pharma-focused visual materials for integrated, cross channel initiatives including: large web initiatives, online advertising, digital marketing and broadcast, when applicable. Individuals should possess strong conceptual and 360-campaign development skills and an ego-less approach to elevating the agency's creative offerings and brand work.
Responsibilities
- Collaborate with creative team members to determine concept, brand and copy directions
- Ensure copy tone and style are consistent with brand and style guidelines
- Interact with project teams to understand business objectives and audience demographics
- Translate concepts into effective messages
- Contribute to brainstorming and creative brief development
- Work on multiple projects simultaneously and juggle writing demands
- Possess strong communication skills with a positive attitude
- Support more senior creative leads, and mentor and partner with those more junior
You leverage the components of relevance in every program that you work on, checking alignment of relevance constantly and report misalignment to your team's lead(s). You know the goals of every program that you work on and communicate those goals to the team consistently. You understand the needs, motivations, and aspirations relevant to your audiences.
Qualifications
- Four year degree
- 4-7 years' experience, preferably within a creative agency space
- Priority to candidates with DTC and HCP pharma experience
- Solid understanding of marketing and advertising principles
- Strong experience on large cross-channel and/or direct marketing initiatives across mediums
- Experience with online and offline media preferred
- Candidate must be open to travel as needed
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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