Global Digital Engagement Expert

Note: Deadline for applying is 23.59 the day before the Job Posting End Date.UNILEVER IS HIRING Global Digital Engagement Expert Location: Rotterdam, The NetherlandsFull-timeLocal conditions apply The role will be closed once the best match is found even before the posting end dateEarlier this year (March 2026), Unilever announced an agreement to separate our Foods business. Our Foods business, including brands such as Hellmann's and Knorr, will join forces with McCormick to become a global flavour leader, with leading positions across spices, seasonings, condiments and complementary food categories, supported by a strong retail and foodservice platform. McCormick has 135+ years of heritage, a presence in 150+ countries and territories, and a portfolio of trusted brands. The transaction remains subject to consultation, regulatory approvals and other customary closing conditions with a targeted deal close of mid-2027.For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.JOB PURPOSEUnilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about digital marketing, driven by accelerating the biggest brand in industry, planning social first end-to-end customer journeys that convert and eager to make a significant impact then this role is just for you!WHAT WILL YOUR MAIN RESPONSIBILITIES BE1. Providing Market Support:Offer operational and technical support to markets for running campaigns on paid digital platforms (e.g., social media, Google, LinkedIn, TikTok).Address and resolve queries from local markets’ digital marketing teams promptly and effectively.2. Collaborating with Digital Engagement & Media Manager:Work closely with the Digital Engagement & Media Manager to upskill markets on their digital media capabilities & plans.Collaborate with the Digital Engagement & Media Manager to align campaigning initiatives with business objectives and the broader digital media plansConduct workshops and training sessions to enhance digital marketing capabilities.3. Developing and Implementing Playbooks:Co-create and roll out playbooks and implementation guides for new B2B marketing channels such as WhatsApp, TikTok, TradeDesk, Snapchat, etc.Ensure these guides are user-friendly and provide clear, actionable steps.4. Maintaining Digital Marketing Resources:Ensure the UFS Digital Marketing Hub, degreed courses, Confluence pages, and any UFS Digital Media playbooks are always current and updated.Regularly review and refresh media content to reflect the latest industry trends and best practices.5. Driving Innovation:Stay abreast of emerging digital marketing trends and technologies.Propose and implement innovative strategies to enhance engagement and reach.6. Ensuring Compliance:Ensure all digital marketing activities comply with relevant regulations and company policies.Conduct regular audits to maintain high standards of compliance and ethical marketing practices.WHAT YOU NEED TO SUCCEEDExperiences & QualificationsMinimum Experience: 3-5 years of proven experience in B2B digital marketing, with a strong focus on developing and implementing digital media strategies.Hands-on experience setting up, executing, monitoring and optimising paid media campaigns on Meta, AdWords, LinkedIn, Campaign Manager, etc, to drive lead generation and conversions.Operational and technical support experience for paid digital platforms (e.g., social media, Google, LinkedIn, TikTok). Including knowledge of implementing marketing pixels.Demonstrated ability to create and roll out playbooks and implementation guides for new marketing channels such as WhatsApp, TikTok, TradeDesk, Snapchat, etc.Experience in collaborating and cooperation with global stakeholders.• Preferred Experience:Experience managing agency / third-party relationshipsAbility to react quickly to changes in priorities; navigate changes in a fast-paced environment.Experience with marketing tools such as Marketo, Google Analytics and Adobe Analytics.Demonstrated experience with coordinating with other teams and departments for projectsDemonstrated experience with tracking paid media campaigns via dashboards.SkillsDigital Media strategy and planningDigital Media targeting, buying and testingSocial Media MarketingCampaign measurement and OptimisationSEOLeadershipYou are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.• Critical SOL (Standards of Leadership) BehaviorsPASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.AGILITY: Explores the world around them, continually learning and developing their skills.EXCITED?Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.Looking forward to meeting you! Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against. By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.Please save a copy of this vacancy for personal use SummaryLocation: Rotterdam - Hofplein 19Type: Full time