Assistant Athletic Director of Marketing and Fan Engagement 532085

Campus

OSU-Stillwater

Contact Name & Email

Emma Kelley

Work Schedule

This position will work outside normal Monday through Friday schedule to include nights and weekend based on events.

Appointment Length

Regular Continuous/Until Further Notice

Hiring Range

Commensurate with education and experience

Priority Application Date

Applications will be accepted until a successful candidate has been hired.

Special Instructions to Applicants

A complete application consists of a resume cover letter list of professional references and completed IAWP Employment Approval form which can be found at:

About this Position

The Assistant Athletic Director of Marketing and Fan Engagement will lead and continuously improve strategy development organization scheduling internal communication and execution of marketing plans for OSU Football or Mens Basketball and other sports & programs as determined in collaboration with supervisor) while overseeing the same for all OSU Athletics sports and programs. To help with these efforts this position will serve as the primary point of contact for all marketing & gameday elements with sport program reps (coaches operations directors student-athletes sport administrators etc.) Creative Services Advertising & Sales Orange Power Studios (videoboard) Sponsorships OSU Spirit mascots OSU Cowboy Marching Band student spirit & leadership organizations OSU Alumni Association OSU campus leadership and others. This position will lead the Marketing & Fan Engagement team of full-time employees and part-time student interns in coordination with the Associate AD in developing and executing marketing plans for all OSU Athletics programs. It will develop document and implement robust full- and part-time talent sourcing identification & training programs set goals ensure optimal marketing touchpoint quality quantity and timeliness assist with marketing event presentation strategies to enhance awareness interest and the fan experience and provide frequent feedback and accountability to promote growth. The position and its team will also work with Fanalytics & Business Intelligence to develop strategies monitor performance conduct and respond to market research (especially fan surveys) and continuously improve fan experience retention awareness interest and sales efforts. This position will also be heavily involved with yield strategy development - including pricing packaging policies points & incentive programs and schedules (on-sale dates etc.) and storytelling strategy development including branding advertising social media and sales. This unit also oversees execution and growth of other OSU Athletics events and operations and other duties as assigned. Performance will be measured by growth in the teams scoreboard metrics of crowd noise total attendance ticket utilization rate and fan experience survey ratings along with retention sales and revenue as the position and its team pursues the team mission: Produce Americas Rowdiest Atmospheres and most fun events. This applies to all sports and programs including those managed by staff under this positions leadership.

Required Qualifications

• Bachelors Marketing Public Relations or related field (degree must be conferred on or before agreed upon start date)
• One year of experience in college athletics marketing & event presentation

Skills Proficiencies and/or Knowledge:

Proven ability to drive growth in crowd noise attendance and sales by relentlessly developing and executing innovative and creative ways to enhance the fan experience and market sport programs. Must be able to run show control including developing run-of-show. High energy & production output creativity proactivity and openness to experimentation with humility to learn from unsuccessful initiatives are required for success in this role. Must be able to lead organize inspire and drive a team of full time and part time employees including students. Ability to create graphics to supplement or edit those built by Creative Services team

Preferred Qualifications

• Masters

• 3-5 years experience in NCAA Division I athletics marketing/promotions or University experience.

Required Experience:

Director