Global HCP Marketing Lead, Duvakitug (IBD)

Job title: Global HCP Marketing Lead, Duvakitug (IBD)Location: Cambridge, MAAbout the JobJoin the team transforming care for people with immune-mediated and inflammatory diseases. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.Sanofi's Immunology Franchise is preparing to transform the treatment landscape for Inflammatory Bowel Disease (IBD) with duvakitug, one of Sanofi's high-priority new assets. As the Global HCP Marketing Lead, you will play a pivotal role in shaping and executing the healthcare professional (HCP) marketing strategy from prelaunch through launch and beyond. This is a unique opportunity to build a comprehensive omnichannel marketing program for a potentially groundbreaking therapy in a disease area with significant unmet medical need and a rapidly evolving competitive landscape.Reporting directly to the Global Brand Lead, you will be responsible for developing disease state awareness, defining HCP segmentation and engagement strategies, crafting compelling HCP messaging, and deploying innovative marketing campaigns that leverage cutting-edge technologies including AI-enabled solutions. You will work closely with key markets, including the US and Japan, and serve as the lead for the Agency of Record (AOR) relationship, ensuring strategic alignment and executional excellence across all HCP marketing activities.As the team continues to grow in anticipation of launch, this role offers a rare opportunity to help build something meaningful from the ground up — working at the intersection of science, strategy, and creativity to ensure gastroenterologists, IBD specialists, and other relevant HCPs are informed, engaged, and equipped to identify and treat patients living with IBD.This product will be developed and marketed in collaboration with Teva with Sanofi responsible for launches outside of the EU.Join the team transforming care for people with immune challenges, rare diseases, cancers, and Specialty Care neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.About SanofiWe’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. Main ResponsibilitiesStrategic LeadershipOwn the global HCP marketing strategy for duvakitug in IBD across prelaunch and launch, grounded in treatment-landscape, competitive, and customer insightsAlign cross-functional partners (Medical Affairs, Market Access, Patient Advocacy, Market Research) and key markets (notably US, Japan) on integrated, locally adapted executionAct as the thought leader on IBD HCP marketing for senior leadershipHCP Segmentation & TargetingBuild and refine HCP segmentation (prescribing behavior, specialty, patient mix, engagement preferences) to guide targeting and resource allocationTranslate segmentation into actionable, omnichannel campaign plans, adjusting as the HCP landscape evolvesDisease Awareness, KOL & Advisory StrategyDesign disease-state awareness campaigns and educational content to close HCP knowledge gaps in IBD diagnosis and managementLead the commercial KOL engagement strategy (identification, mapping, cultivation) and partner with medical societies/patient advocacy to extend reachPlan and facilitate Advisory Boards and Strategic Steering Committees, synthesizing input into strategic recommendationsBuild lasting, trust-based KOL relationships supporting brand advocacyHCP Campaigns, Messaging & Agency ManagementDevelop evidence-based messaging and integrated omnichannel campaigns (digital, in-person, hybrid) for gastroenterologists, IBD specialists, and other prescribersOversee promotional/non-promotional materials, ensuring regulatory, legal, and medical complianceLead the Agency of Record relationship end-to-end: briefs, budget, performance evaluation, and fostering an agile, high-performing partnershipOmnichannel Innovation & InsightsDesign seamless, personalized omnichannel HCP experiences, applying AI and analytics to targeting, personalization, and channel optimizationPilot emerging digital tools (AI, predictive analytics, virtual platforms) to keep duvakitug's HCP program at the industry forefrontPartner with Market Research and Competitive Intelligence to build a continuous insights framework informing strategy, messaging, and campaignsPerformance, Budget & Cross-Functional PartnershipDefine KPIs and measurement frameworks to track campaign, engagement, and brand performance; report insights to senior leadershipManage HCP marketing budgets with rigor and accountabilityServe as marketing liaison to Medical Affairs (scientific accuracy), Market Access (value messaging), and Patient Advocacy (patient voice integration)Partner with Teva counterparts to ensure alignment and consistent execution across Sanofi and Teva marketsAbout YouBachelor's degree in Life Sciences, Marketing, Business, or related field; advanced degree (MBA, PharmD, or PhD) preferred8+ years of progressive pharmaceutical/biotech marketing experience, including HCP marketing in specialty care — gastroenterology, immunology, or related therapeutic areas preferredExperience leading prelaunch and launch marketing for innovative therapies, including building marketing capabilities from the ground upStrong grasp of omnichannel marketing and digital HCP engagement, with experience applying AI technologies in pharmaceutical marketingExperience planning/facilitating advisory boards and strategic steering committees, and engaging KOLs in a commercial contextProven agency management skills (briefing, budget oversight, performance management)Solid knowledge of pharmaceutical regulatory and promotional review processesDemonstrated ability to build strategic marketing plans and translate them into actionable, measurable campaignsBackground in gastroenterology, IBD, or related inflammatory/autoimmune and biologics markets, with familiarity with the IBD treatment landscape (standard of care and emerging therapies) preferredExperience navigating complex specialty-care treatment landscapesTrack record of successful disease awareness campaign development and executionGlobal marketing experience across diverse markets/cultures, including the US and JapanWhy Choose UsBring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. Pursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.Sanofi US endeavours to make our career center accessible to any and all users. If you are experiencing difficulty and need assistance applying online, please call 1-866-SANOFI2 View phone number on click.appcast.io) or click hereUS and Puerto Rico Residents OnlySanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.North America Applicants OnlyThe salary range for this position is:$178,500.00 - $257,833.33All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.SummaryLocation: Cambridge, MAType: Full time