Sr. Growth Marketing Manager - New Products

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing - and we are excited to help digitally transform their operations at scale.

Working at Samsara means you'll help define the future of physical operations and be on a team that's shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you'll have the autonomy and support to make an impact as we build for the long term.

About the role:

The Growth Marketing team is core to all marketing campaigns at Samsara. As a Sr. Growth Marketing Manager I for New Products, you'll design and run programs that generate and accelerate demand for our newest offerings across both prospects and customers, partnering closely with Sales, PMM, Customer Success, and Digital teams to deliver high-quality, measurable outcomes.

You'll join an entrepreneurial team operating with high ownership, fast iteration, and visible impact. You'll help lay the foundations (process, instrumentation, and learnings) that unlock future team growth in scope and scale.


This role is based in the US OR Canada.


You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role, you will:

• Own the demand generation strategy for new offerings and support the business in hitting key commercial milestones.
• Drive pipeline and revenue by designing and launching multi-channel campaigns across email, webinars, direct mail and more, with clear hypotheses and measurable outcomes.
• Partner with Sales, PMM, Customer Success, and channel owners to plan and execute integrated motions across the customer lifecycle.
• Pilot and scale new motions/channels to unlock efficient growth, using insights from data analysis to inform our experimentation strategy.
• Define test plans, instrumentation, and reporting cadences to create best-in-class prospect and customer experiences
• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years in demand generation, growth marketing, or related B2B marketing roles.
• Experienced at leveraging AI and data analysis to optimize campaigns, build agentic workflows, and boost productivity.
• Proven track record in building multi-channel programs that drive qualified pipeline and revenue.
• Proficiency with marketing automation and CRM (Marketo or equivalent; Salesforce).
• Strong analytical rigor; skilled at experiment design, interpreting results, and turning insights into action.
• Excellent stakeholder management and executive-level communication.
• High ownership, bias to action, and accountability in fast-moving environments.
• BS/BA degree or equivalent experience.

An ideal candidate also:

• Blends analytical depth with creative execution; expert in B2B tech marketing and growth levers.
• Hands-on experience with SQL and/or Python (or equivalent) for analysis and experimentation.
• Background in management consulting, analytics, or similar problem-solving roles.
• Strong writing skills with experience creating content for emails, webinars, webpages, or blogs.
• Thrives in 0→1 environments; comfortable operating in a startup-within-an-enterprise context.
• Experience with Databricks (or similar data platforms) and advanced Salesforce usage.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.

Annual Base Salary

$99,662.50-$167,500 USD

Total Rewards

At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.

Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you're ready to build for the long term and own the outcome, your journey starts here.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual's ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Belonging at Samsara

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email View email address on click.appcast.io or click here if you require any reasonable accommodations throughout the recruiting process.

Our Commitment to Authenticity

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Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.