Senior Global Product Manager- Hardware Machines

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We’re looking for a stellar Hardware focused Senior Global Product Manager to lead the development and launch of strategic new consumer electronics hardware products at Cricut. Known for our innovation and product design, you will have the opportunity to take us to the next level, as you translate market and consumer insights into strategic product launches.

As a Senior Global Product Manager, you'll:

• Manage the strategy and execution of new product innovation and renovation
• Create full product business plans, including product concept, positioning, forecasting, P&L management, etc.
• Conduct industry and competitive analyses to drive strategic product decisions
• Identify key research questions and assist in developing consumer learning plan
• Actively conduct research and share insights with the cross-functional team
• Define the consumer target, positioning, key benefits and features
• Develop product requirements and gain cross-functional alignment
• Work closely with ID, engineering, China team and QA on executing the product
• Lead Gate meetings associated with the product launch
• Track project timeline and ensure team is hitting key milestones
• Lead development of product packaging, partnering with Creative Team
• Partner with channel marketing to develop selling story for channel partners
• Partner with marketing to support successful product launch
• Managing ongoing business post launch, including tracking product performance
• Manage other existing products, including business reporting, forecasting, and on-going business needs

Qualifications

• Consumer Hardware Industry Focus: Prior experience managing consumer electronics products is required.
• Education & Experience: Master of Business Administration (MBA) strongly preferred, or a Bachelor’s degree accompanied by 7+ years of dedicated product marketing background.
• Global Strategic & Brand Management: Proven track record in global brand or product management, specifically in formulating launch strategies for new innovations and bringing them to fruition.
• Strategic Acumen: Skilled in creating robust product strategies from the ground up within fluid, non-traditional operational environments.
• Entrepreneurial Mindset: Highly adaptable and driven to succeed in high-tempo, startup-like settings with a hands-on, solution-oriented approach.
• Consumer Insights Expertise: Experience designing, running, and synthesizing both qualitative and quantitative research to extract actionable consumer trends.
• Curiosity & Execution: Naturally inquisitive with a strong desire to roll up your sleeves and directly contribute to project deliverables.
• Navigating Uncertainty: Comfortable operating in ambiguous situations and adept at resolving complex, open-ended challenges.
• Communication & Influence: Exceptional written, verbal, and presentation capabilities; able to craft concise, persuasive business narratives that align cross-functional stakeholders.
• Strategic & Tactical Range: Capable of steering high-level product vision while simultaneously managing granular details to guarantee seamless product launches.
• Collaborative Leadership: Ability to rally cross-functional partners and build strong working relationships while leading projects toward target outcomes.
• Analytical Decision-Making: Proficient in gathering and leveraging data to guide business strategies, balancing thorough analysis with swift execution.

Additional Information

We’ve Got You Covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

· You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
· You set high standards. You take ownership, deliver quality, and hold yourself accountable.
· You stay focused when things move fast. You prioritize what matters most and tune out the noise.
· You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
· You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

One More Thing (It’s a Big One)

This role is in-office FOUR days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.

If you’re excited by challenge, purpose, and building something better—let’s make something amazing together.

Relocation Statement:

· This position is eligible for relocation assistance within the United States.
· Cricut is not considering individuals for this role currently living outside the United States of America and is not sponsoring all visa types at this time.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Department: Product Management Compensation: USD 145000 - USD 190000 - yearly