Marketing Lead Remote (United States)

About Scrivy Scrivy is the growth desk for self-published authors. We give KDP authors one toolkit to grow their books on Amazon: keyword rank tracking, sales analytics, listing optimization, A+ Content design, category research, and reader review distribution. We're a small, remote-first team headquartered in the Boston area, building for authors who treat their books like a business. The role You'll be our first senior marketing hire and the owner of the entire marketing function. Today, marketing at Scrivy is a set of working channels run close to the founder. Your job is to turn it into a system: sharpen the positioning, decide where we spend and why, and build the team that executes it. This is a player‑coach role. You'll set strategy and you'll also write the launch email yourself when that's the fastest path. You’ll report directly to the founder and, as the team grows, manage our content and growth marketing hires. What you'll do Own marketing strategy and the full funnel, from first impression through free trial to paid subscription Sharpen positioning and messaging for a skeptical, ambitious audience of self‑published authors Set the channel mix across paid social, search, SEO content, email, and partnerships, and decide where the next dollar goes Define the metrics that matter, build honest measurement around them, and report on what's working without spin Run launches end to end: new tools, pricing changes, research reports, and brand moments Hire, manage, and develop the marketing team, starting with content and growth roles Write landing pages, emails, positioning docs. The bar for prose here is high What we're looking for 6+ years in marketing with at least 2 years leading a function or team Experience growing a subscription software product, ideally one sold to prosumers or small businesses rather than enterprises A genuinely strong writer. You'll be asked for writing samples Fluency with funnel data: you can pull your own numbers, question an attribution story, and change course when the evidence says to A player‑coach temperament: you've built strategy and you still enjoy shipping the work Comfortable being the most senior marketer in the room and owning outcomes without a playbook handed to you Nice to have Familiarity with self‑publishing, the creator economy, or marketplaces where individuals run small businesses Lifecycle and email marketing depth Experience building or repositioning a brand, not just running channels Compensation & benefits $130,000–$165,000 base salary, depending on experience Health, dental, and vision insurance 401(k) plan Flexible PTO plus company holidays $1,000 home‑office setup budget An annual book stipend, naturally How we work We're fully remote across the US, with a home base in the Boston area. The team is small, communication is mostly written and async, and there's no layer between you and the founder. Work ships quickly and gets in front of real authors the same week. Equal opportunity Scrivy is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. #J-18808-Ljbffr S27a