Manager, International Tourism

ABOUT THE [INTERNATIONAL TOURISM MANAGER]  

WHO WE ARE

Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected. If this resonates with you, consider the role below:

WHAT WE OFFER:

• Competitive Compensation
• Life, Medical, Vision, and Dental Insurance
• 11 Paid Company Holidays Per Year, plus 1 Floating Holiday
• PTO Referral Bonus
• 17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year
• 401(K) With 4% Match
• Paid Parking, with 24/7 Access

POSITION PURPOSE: The International Tourism Manager supports efforts to increase international visitation and awareness of Metro Detroit. The position works with the international travel trade, representative firms, and local hospitality partners to expand Metro Detroit’s presence in international itineraries, develop tourism products, execute targeted campaigns, and promote the destination within key global markets.

LOCATION & SCHEDULE: 

• Full-time, Exempt
• This position currently involves a hybrid working model with 2 days remote and 3 days in-office in Detroit, MI.

WHAT WE REQUIRE:

• Bachelor’s degree in Marketing, International Business, or related field
• 4-6 years of experience in marketing, international marketing, or destination tourism marketing
• Proven success in developing and executing marketing strategies
• Strong understanding of global travel markets and cultural nuances
• Proficiency in digital marketing tools and analytics platforms
• Willingness and ability to travel internationally
• Valid, unrestricted Michigan driver’s license. 
• Valid, unrestricted passport; necessary for overseas travel.

PREFERRED:

• 6+ years of experience in marketing, international marketing, or destination tourism marketing
• Multilingual; fluency in an additional language is a plus
• Familiarity with Detroit’s tourism assets and global positioning
• Prior work with international agencies, travel trade, or Destination Marketing Organizations (DMOs)

HOW YOU’LL CONTRIBUTE:

• Develop product in these markets by working with the travel trade to get Detroit into international itineraries.
• Execute tour operator campaigns and monitor for maximum return on investment.
• Provide input on creative tailored to different international audiences.
• Travel to overseas to major tradeshows, events, sales mission, and project-based work.
• Host FAM tours in market to showcase the many things to see and do in Metro Detroit
• Maintain client records in Visit Detroit’s CRM system.
• Work with international rep firms to maximize Visit Detroit’s investment in market.
• Develop receptive product by working with area hotels and receptive operators.
• Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders.

OTHER CONTRIBUTIONS:

• Developing and managing marketing budgets for international campaigns, ensuring efficient allocation of resources and tracking return on investment (ROI).
• Attend international trade shows, exhibitions, and other marketing events to promote the destination and generate interest in visiting Detroit.
• Collaborate with the Communications team to assist the team with handling communication with international media outlets to enhance Detroit’s brand and reputation.

REQUIRED KNOWLEDGE, SKILLS, AND COMPETENCIES:

• Strong foundation in marketing principles, strategies, and best practices, with a focus on international marketing and cultural considerations.
• Knowledge of international market research methods, consumer behavior trends, and marketing analytics, with the ability to interpret data and provide recommendations.
• Understanding of brand management principles and the ability to adapt marketing messages and materials for diverse international audiences while maintaining brand consistency.
• Ability to collaborate effectively with internal teams, external agencies, and international tourism industry partners to support marketing initiatives and destination awareness efforts.
• Working knowledge of digital marketing channels, content development, and campaign execution across multiple platforms.
• Excellent communication skills including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language.
• Strong ability to organize, prioritize, and manage multiple assignments.
• Creative and adaptable in fast-paced environments.
• Builds and maintains effective relationships with colleagues and external stakeholders.
• Consistently demonstrates professionalism in attitude, appearance, and behavior.
• Effective in both remote and in-person settings; proficient with video conferencing tools.
• Proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
• Available to work evenings, weekends, and travel as needed.

PHYSICAL DEMANDS AND WORKING CONDITIONS:

• Office work involves extended periods of sitting or working at a desk, utilizing repetitive typing motions on a computer or laptop, and reading text on a video display monitor.
• Ability to perform extensive standing and/or walking for work-related assignments and events.
• Ability to lift, push, and/or carry up to 40lbs. occasionally. 

TRAVEL REQUIREMENTS: 

• This role requires extensive international travel. 

Visit Detroit is an Equal Opportunity Employer: 

We respect and seek individuals of a diverse background and do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor .

Please ensure you regularly check your email spam folder for any communication from Visit Detroit to avoid missing important updates regarding your application status.

The above is intended to describe the general content of and requirements for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements and does not imply a contract. I understand that my employment is at-will and that either you or I can terminate my employment at any time, for any reason. No oral or written contractual commitments have been made concerning my employment.

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