Vice President, Global Demand Generation

Vice President, Demand GenerationAeris is hiring a Vice President, Demand Generation to build and lead the pipeline engine behind our enterprise business. This role owns enterprise demand generation strategy and execution with accountability for marketing-sourced pipeline and bookings.Reporting to the CMO, this leader will operate at both strategic and execution levels — equally comfortable presenting pipeline performance to executive leadership and building highly targeted enterprise campaigns.Key ResponsibilitiesPipeline Ownership and Revenue AccountabilityOwn creation of pipeline across ASPs, OEMs, and EnterprisesSet pipeline targets, allocate budget across channels, and report on marketing contribution to enterprise bookingsAnalyze campaign and channel performance to improve enterprise pipeline outcomes and conversion efficiencyFunnel Analytics and OptimizationOwn full-funnel enterprise metrics including MQL, SAL, SQL, Opportunity, Pipeline, and ARRDiagnose conversion bottlenecks and attribution gaps across long enterprise sales cyclesPartner with RevOps to maintain reliable multi-touch attribution and actionable funnel reportingAI-First Demand GenerationIntegrate AI into research, personalization, campaign development, reporting automation, and workflow optimizationEvaluate and pilot emerging AI tools that improve team effectiveness and execution speedBuild scalable operational processes that improve campaign iteration and personalizationSEO, AEO, and Conversion OptimizationLead enterprise organic growth strategy including SEO and AI engine optimization (AEO)Drive conversion optimization across landing pages, gated content, and demo request flowsImprove lead-to-pipeline and pipeline-to-close conversion performanceAccount-Based Demand Generation StrategyBuild and execute multi-channel ABM programs spanning paid media, intent data, executive events, webinars, direct mail/gifting, and thought leadership contentCoordinate messaging and campaign sequencing across enterprise buying groupsTailor messaging across technical and business stakeholders within target accountsSales and Marketing AlignmentPartner with enterprise Sales leadership to define funnel stages, handoff criteria, account scoring, and routingBuild feedback loops that improve account selection and campaign effectiveness over timeCollaborate across Marketing including Communications, Product Marketing, and global channel marketing teamsQualificationsProven success leading B2B demand generation functions in Tech/SaaS at the Vice President levelExperience owning a marketing-sourced pipeline target tied to enterprise revenue outcomesDeep expertise building and operating account-based marketing programs across enterprise sales cyclesStrong analytical capability across funnel diagnostics, pipeline forecasting, and conversion optimizationDemonstrated experience implementing AI-powered workflows and tooling within demand generation operationsExperience leading and developing enterprise demand generation teamsWorking knowledge of HubSpot, Salesforce, Outreach, and AsanaExperience managing agency and vendor relationships with accountability for ROI and performanceAbility to operate effectively against pipeline and revenue targets in growth-stage or investor-backed environmentsAeris is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.The salary range for this role is $185,000-$250,000 base salary Aeris