VP, Marketing

Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit cadent.com. As our investments, innovations, and recent acquisitions come together, we are entering a new phase of growth and impact. This is an opportunity to clearly and compellingly tell our story, energizing employees around where we're headed and amplifying Cadent's innovation and leadership to the broader market.

We are seeking a strategic and results-driven Vice President of Marketing to lead our marketing initiatives and drive brand growth, market expansion, and revenue impact. This role will oversee brand, digital, events, and performance marketing functions, working cross-functionally with Sales, Product Marketing, and Client Success teams to align on growth priorities. The ideal candidate is a seasoned adtech marketer with deep expertise in events, advertising, lead gen, and a proven track record of building high-performing teams and scalable marketing programs.

Responsibilities

Marketing Strategy & Leadership

• Develop and execute comprehensive marketing strategies aligned with Cadent's goals and revenue targets.
• Lead integrated marketing planning across brand, product, demand generation, events, and communications.
• Help manage and grow a high-performing team of marketers.

Brand & Positioning

• Define and evolve Cadent's brand messaging to clearly communicate our value proposition to marketers, agencies, publishers, and tech partners.
• Ensure consistent brand expression across all touchpoints.

Event Marketing

• Manage Cadent's national and local event presence including uncovering opportunities and planning for the year and executing events and experiences for the Cadent brand with precision ensuring an amazing brand presence.
• Handle all logistics including branding, sponsorship details and contracting, promotion and liaise with GTM team to ensure attendance and client/prospect interaction opportunities.

Demand Generation & Revenue Marketing

• Oversee paid media, content syndication, email, ABM, and partner marketing strategies.
• Own and scale lead generation programs that convert into qualified pipeline and revenue.
• Optimize campaign performance using metrics such as MQL to SQL conversion rates, and ROI.

Market Intelligence & Analytics

• Stay ahead of industry trends, competitor moves, and customer needs.
• Use data to measure marketing effectiveness and guide strategic decisions.
• Build marketing dashboards and attribution models to report on KPIs.

Qualifications

• 10+ years of B2B marketing experience, with at least 5 years in a management role within AdTech.
• Demonstrated success in building brand awareness and generating pipeline in a technical, complex sales environment.
• Deep understanding of the programmatic ecosystem, media buying cycles, and advertising technologies.
• Strong analytical skills with experience managing marketing performance and reporting tools (e.g., HubSpot, Salesforce, Google Analytics).
• Proven ability to manage and mentor high-impact marketing teams.
• Excellent storytelling, communication, and stakeholder management skills.

Eligibility:

• Must be legally authorized to work in the United States without employer sponsorship now or in the future.

So, if the leading edge of media technology is the place you want to be, please contact us today and let's start the conversation!

Health & Wellbeing

• Inclusive health, dental, and vision plans built to support diverse lifestyles
• Enhanced support for reproductive health, family planning, and new parents
• Employer contribution to HSA
• Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
• Generous and inclusive paid parental leave
• Mental health support and Employee Assistance Program (EAP)
• Free access to the Calm App
• Monthly Wellness reimbursement
• Special discounts through LifeMart and Plum Benefits
• Flexible Time Off (FTO) policy and company breaks
• 11 observed Federal holidays
• Summer Fridays between Memorial Day and Labor Day

Inclusion & Belonging

• Employee Resource Groups that foster connection and community
• DEI programming and initiatives
• Company-sponsored events to bring employees together
• Offices across the U.S., including Manhattan, Philadelphia, and San Jose

Financial & Security

• 401(k) participation with discretionary employer match
• Life, Short-term, and Long-term Disability coverage
• Cell phone and WiFi stipend
• Pre-tax commuter benefits
• Access to certified financial coaches and planning tools

Values

• Passionate. We are inspired partners.
• Purposeful. We create with intention.
• Curious. We discover what's possible.

The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs.


Cadent is an Equal Opportunity Employer and is committed to supporting all it's employees when it comes to Inclusion & Diversity. Cadent's policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.

Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.

Pay Range

USD $175,000.00 - USD $200,000.00 /Yr.