Product Marketing Manager

Product Marketing Manager

New York, NY

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 10 million commercial vehicles, and 4 million commercial drivers. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast's mission is to deliver this at a transformational scale, beginning with the Coast Fuel Card and a cutting-edge spend management platform.

What Is Product Marketing At Coast?

Our Marketing team of 12 people is built around thoughtful experimentation: we test fast, learn quickly, and compound what works across channels. We care about strong positioning, crisp messaging, and building a generational brand that is loved by finance and operations leaders.

Product Marketing at Coast connects our customers, our product, and our growth strategy. We partner deeply with Product, Sales, Customer Success, and the rest of Marketing to position and launch products and drive adoption, expansion, and retention across the customer lifecycle.

About The Role

We're looking for a Product Marketing Manager to lead product marketing for Coast's core product: the fuel card purpose-built for businesses with fleets. Fuel is the engine of our business and our primary wedge into every customer — your job is to sharpen how we win it, activate it, and grow it. You'll develop deep expertise on our customers, market, and product, and own how we talk about Coast's fuel offering, how we package and sell it, and how we drive acquisition, activation, and retention across the funnel. This is a hands-on role with real ownership, in an environment where you'll help write the playbook in real time.

What To Expect

• Contribute to positioning and messaging that clearly articulates why Coast wins on fuel, and help ship it across all Coast channels, including the website, product communications, sales materials, integrated marketing campaigns, and customer lifecycle communications
• Lead and support cross-functional launches end-to-end — new fuel features, network and coverage expansions, savings and pricing programs — partnering with Product and Sales to build the narrative and drive internal readiness for our GTM approach
• Build acquisition and lifecycle journeys for the fuel product (onboarding, activation, engagement, retention), using customer insights, product metrics, and performance data to grow adoption and revenue; influence the product roadmap with the same data
• Enable Sales and Customer Success with pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion, and work with Revenue Operations to deploy these at the right time in the sales cycle
• Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars

Successful Outcomes

Your mission is to make Coast's fuel card an even bigger driver of growth — winning more of the market, activating customers faster, and keeping them longer. To do this, you'll need to be successful in the areas below.

Grow acquisition of the Coast fuel card

• Sharpen positioning, messaging, and talk tracks across the funnel so prospects hear one clear story on why Coast wins on fuel — savings, spend control, and more
• Partner with Sales to analyze discovery, objection handling, and proof points tied to the deals we want to win, then translate that into sales decks, pitch narratives, competitive intelligence, and enablement that gets adopted and drives measurable gains in booked demos and win rate
• Execute high-quality launches across key channels (email, website, sales enablement, in-product, lifecycle)

Improve activation and retention with Revenue and Product partners

• Improve activation rate and ramp time by identifying drop-off points and partnering with Product, Sales, and Customer Success to address them
• Build lifecycle and in-product triggers that deepen engagement and reduce churn across the fuel base

Foster customer obsession

• Build a strong understanding of our core personas and buying committees (fleet operators/managers and finance leaders)
• Contribute to a durable system to surface success stories, testimonials, and claims for the fuel product

Help define what we should do next

• Develop deep expertise in fleet fuel and buyer insights, contributing to product roadmap and go-to-market decisions with real data

Requirements

• 2–4 years of experience, including at least 2 years in fintech. B2B SaaS or payments experience is a strong plus
• Experience supporting or contributing to new product launches. We need someone excited by new, ambiguous environments
• Strong instincts for messaging that resonates. You know how to leverage customer insights to craft compelling narratives around what your audience cares about
• Familiarity with lifecycle marketing: you've contributed to onboarding journeys, expansion campaigns, or retention strategies
• Solid cross-functional collaboration and project management skills: you can coordinate across Product, Sales, Marketing, and Customer Success teams
• Strong storytelling and comfort with data: you can turn complex features into simple, compelling value narratives, and you're comfortable navigating product data and performance metrics to inform decisions

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees. We expect the majority of the candidates who are offered roles at Coast to fall healthily within the range based on these factors.

• Salary range: $110,000–$140,000 annually
• Equity grant: commensurate with level determined at the discretion of the company, with meaningful potential upside given the company's early stage
• Benefits overview:
• Medical, dental, and vision insurance
• Unlimited paid time off (vacation, personal well-being, paid holidays)
• Paid parental leave
• $400 accessories allowance (a keyboard, mouse, headphones, etc.)
• Free lunch every Friday

About Coast

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 10 million commercial vehicles, and 4 million commercial drivers.

Coast is co-founded and led by Daniel Simon, who previously cofounded Bread (breadpayments.com), a leading payments and credit technology firm backed by some of the world's top VCs which was acquired for $500MM+ in 2020.

Coast has raised $165M in total funding — our $40M Series B equity round was led by ICONIQ Growth with participation from Thomvest, and Synchrony. We're also backed by top fintech and mobility venture funds — including Accel, Insight Partners, Better Tomorrow Ventures, Avid Ventures, Bessemer Venture Partners, BoxGroup, Foundation Capital, Greycroft, Colle — and premier angel investors — including Max Levchin (Affirm), Josh Abramowitz (Bread), Jason Gardner (Marqeta), William Hockey (Plaid), Ryan Petersen (Flexport), and many others.