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Regional Sales Manager

AFX Inc.

AFX is seeking an experienced Regional Sales Manager to drive sales across the Central United States within the Commercial, Residential, Showroom, and Hospitality markets. Midwest-based location preferred.

AFX Inc - Job Opportunities

This is a remote role best suited for candidates located near a major metro airport, with the ability to travel frequently throughout the territory (approximately 50–60%). This position reports to the VP of Sales.

Key Responsibilities

Sales Planning & Execution

  • Develop and execute regional sales strategies to achieve revenue and margin targets
  • Forecast and deliver sales performance by agency
  • Manage the sales pipeline and ensure opportunities are followed through to close
  • Determine competitive pricing strategies on bids and custom projects
  • Prepare and analyze sales reports to identify growth opportunities

Channel & Agency Management

  • Manage independent sales rep agencies and dealers
  • Establish sales territories, quotas, and performance goals
  • Provide training, support, and tools to sales partners
  • Drive strategic account planning across the territory

Client Engagement & Field Activity

  • Conduct field visits, joint sales calls, and presentations
  • Build relationships with distributors, contractors, agents, and end users
  • Participate in trade shows and industry events
  • Travel approximately 50–60% of the time

Market Intelligence & Collaboration

  • Monitor competitor activity and provide insights
  • Collaborate with product and marketing teams on strategy and launches
  • Contribute to pricing, SKU selection, and go-to-market strategies
  • Share regional insights to support business planning

Requirements

Qualifications

  • Bachelor’s degree in Business, Marketing, or related field preferred
  • 5–7+ years of experience in lighting sales (regional or national level)
  • Experience as a Regional or District Sales Manager strongly preferred
  • 3+ years of selling specification lighting products through agents and distribution
  • Strong understanding of the lighting specification community and channel ecosystem
  • Proven track record of achieving sales targets
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)
  • Ability to travel 50–60% within the territory
Vacancy posted 2 days ago
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