SEM Specialist

Our Associate SEM Analysts support paid media initiatives. What You'll Do Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. Conduct keyword research, ad copy creation, and bid management to improve campaign performance. Monitor campaign budgets and performance, identifying trends and opportunities for improvement. Collaborate with the team to analyze data and generate performance reports, providing actionable insights. Support the implementation and testing of new campaign strategies and tactics. Communicate effectively with internal stakeholders and external partners regarding campaign status and results. Stay current on industry trends and best practices to inform campaign strategies and ensure the team is leveraging the latest tools, formats, and best practices. What It Takes Bachelors Degree or equivalent related work experience. Degree in Marketing, Business, Communications, Information Systems or a related field. Eagerness to learn, adapt, and grow within the fast-paced digital marketing landscape. Desire to contribute to a team environment and care about collective success. Excellent written and verbal communication skills, with the ability to articulate information clearly. Proficiency in Microsoft Excel for data analysis and reporting. Some foundational understanding or coursework in marketing, analytics, or a related field is beneficial. Minimum of 1 year of work experience with Google Ads or paid social (Meta, TikTok, etc.) preferred. What You'll Receive At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you'll receive. Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you'll work in office. As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. Meal Subsidy available for associates who report to an office. 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future. Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle. Well-being and Employee Assistance programs Sentry Foundation gift matching program to encourage charitable giving. About Sentry We take great pride in making Forbes' list of America's Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction. Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we're one of the largest and financially strongest mutual insurance companies in the United States. We're rated A+ by A.M. Best, the industry's leading rating authority. Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth. For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas. Get ready to own your future at Sentry. Opportunities await! Equal Employment Opportunity Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation. #J-18808-Ljbffr