Senior Web Analytics & Customer Experience (CX) Consultant

Senior Web Analytics & Customer Experience (CX) Consultant Location: Miami, FL (Hybrid – onsite a few days per week) Contract (no c2c) Role Summary We are seeking a highly skilled Senior Web Analytics & Customer Experience (CX) Consultant to support our banking client in Miami on a contract basis. This role will focus on leveraging digital analytics to enhance customer experience, optimize digital journeys, and drive data-informed decision-making. The ideal candidate is a data-driven professional with deep expertise in web analytics, strong business acumen, and the ability to translate insights into impactful recommendations across digital platforms. Key Responsibilities Analyze digital customer journeys, funnels, and user behavior to identify trends, friction points, and optimization opportunities Define, track, and report on CX metrics and KPIs to measure digital performance and customer engagement Translate complex data into clear, actionable insights for business, product, marketing, and UX teams Develop and maintain executive dashboards and reports using BI tools such as Looker Studio, Tableau, or Power BI Lead or support web analytics implementations, including tagging strategies and event tracking Partner cross-functionally with UX, Product, Marketing, and Business teams to drive data-backed optimization initiatives Identify and recommend improvements to enhance conversion rates and overall digital experience Qualifications 6+ years of experience in Digital Analytics, Web Analytics, or CX Analytics Strong expertise with Google Analytics 4 (GA4) or similar Experience analyzing customer journeys, digital funnels, user behavior, and conversion optimization Ability to define and monitor CX metrics and KPIs Strong analytical skills and experience translating data into actionable business insights Experience creating dashboards and executive reporting using Looker Studio, Power BI, Tableau, or similar BI tools Experience working with web analytics implementations, tagging strategies, and event tracking Ability to identify friction points and opportunities to improve digital customer experiences Ability to work closely with UX, Product, Marketing, and Business teams to translate insights into recommendations and optimization initiatives Preferred Qualifications Experience in banking, financial services, or highly regulated industries Experience with Google Analytics or Adobe analytics, Google Tag Manager (GTM), Looker, Contentsquare, Hotjar, FullStory, or similar platforms Familiarity with conversion rate optimization (CRO) and experimentation programs Working knowledge of SQL for data analysis #J-18808-Ljbffr Nttdatausa