Content Strategist

Job Description

Job Description

About This Role

MOD BIKES designs electric bikes and accessories for riders worldwide. We're growing fast, dreaming big, and having way too much fun building this brand. Our small in-house marketing team is looking for a Creative Strategist to bridge the gap between our growth team and our creative team — turning what's working (and what's not) into sharper creative direction, and turning product features into stories people actually want to watch.

We're looking for a Creative Strategist who can set the creative vision across web, social, and campaigns, then roll up their sleeves to make it happen — directing shoots, writing scripts, and partnering closely with our growth/performance marketing team to turn what's converting into sharper creative direction. If you love coming up with non-traditional ideas (TikTok-style videos, UGC, story-driven content) and can manage the photographers, videographers, designers, and editors who bring them to life, we want to talk to you.

Competitive salary based on experience

• Own the creative vision across web, social, and campaigns
• Translate brand, product features, and performance insights into visual storytelling
• Partner closely with growth/performance marketing to understand what's converting and shape creative direction accordingly
• Come up with non-traditional ideas — TikTok-style videos, UGC, story-driven content
• Direct and manage photographers, videographers, designers, writers, and editors
• Plan photo/video shoots — concepts, shot lists, talent, locations, props
• Write scripts and voiceover copy for video content
• Be on-set to keep things moving and make sure we get the right shots — on-brand, on time
• Use AI to speed up workflows and scale creative output
• Guide our UGC program — our customer content creator community

• A track record of owning creative direction for a brand, channel, or campaign
• Direct experience directing shoots end-to-end — concept through execution
• Comfortable writing scripts and voiceover copy
• Experience giving creative direction/feedback to a team of designers, editors, or photographers
• Comfortable using performance data to inform what gets made next
• Able to work on-site at our Austin, TX shop
• Genuine excitement about building something scrappy and fast, not managing a big polished machine — this isn't a six-figure role, so that budget reality should feel like a fair trade for real creative ownership

• Comfortable creating content yourself — phone, camera, AI tools, whatever gets it done
• Real comfort in front of the camera
• Running your own social with genuine platform instincts — trends, hooks, pacing
• Experience working alongside performance/growth marketing teams
• Familiarity with electric bikes (huge plus, but not required)

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Leave
• Sick Leave
• Retirement Plan
• Competitive compensation, based on experience
• Medical, Dental, and Vision insurance
• PTO
• Employee discounts on bikes and accessories
• Real creative ownership at a small, growing brand
• A tight-knit team that actually listens to your ideas