Digital Product Experimentation Strategy Lead

Role Description

The Digital Product Optimization team is a shared services Center of Excellence that enables A/B testing and experimentation across a large consumer-facing digital organization. The team provides education, consultation, strategy, and delivery services for experiments, partnering with product teams across a portfolio of high-traffic websites and mobile applications.

The Experimentation Strategy Lead serves as the subject matter expert at the intersection of product management, design, engineering, and analytics. This role partners with approximately 10-12 product teams, guiding ideas through discovery and planning to become well-defined, trustworthy experiments ready for delivery.

• Engage and educate product teams that are new to experimentation and build confidence in the practice.
• Consult with product teams to develop experimentation roadmaps that support and strengthen product roadmaps.
• Evaluate incoming test requests for technical, statistical, and strategic feasibility in collaboration with analytics and engineering partners.
• Facilitate strategic refinement of experiments by sharpening hypotheses, validating measurement approaches, and confirming design assets are aligned and delivered.
• Build consensus across cross-functional partners and constructively challenge proposals when stronger test designs exist.
• Guide approximately a dozen concurrent experiments through the planning phase and hand them off for execution.
• Lead recurring cross-functional working sessions alongside product partner meetings to maintain progress.
• Contribute to education and enablement materials, including playbooks, curriculum, and workshops.
• Translate complex analytical concepts into clear, actionable guidance for product managers who are not analytics specialists.

Qualifications

• Three to five years or more of focused experimentation experience as a dedicated specialist or in a product role where A/B testing was practiced rigorously, supported by a broader professional background.
• Strong data acumen with a solid understanding of experimental design, sample sizing, statistical significance, test validity, and the ability to explain these concepts to non-specialists.
• Excellent written and verbal communication skills with strong attention to detail and a conscientious approach to partner communication.
• Demonstrated ability to build consensus, influence without authority, and bridge gaps between teams with differing perspectives.
• Experience with consumer-facing (B2C) digital products that have meaningful traffic volume.
• Experience working in a shared services or internal consulting model while managing a portfolio of stakeholders.
• Availability to work consistently within US Eastern or US Pacific business hours.

Preferred Qualifications

• Experience in a large, complex enterprise environment.
• Exposure to both web and mobile application experimentation.
• Working familiarity with digital analytics and experience intelligence platforms such as Adobe Analytics and Contentsquare.
• Contextual familiarity with enterprise experimentation platforms such as Adobe Target or Optimizely.
• Background in conversion rate optimization, growth, or marketing product management.
• Instructional design or enablement experience.
• Experience in travel, hospitality, entertainment, or destination commerce.
• Prior experience with Product Management/Experimentation teams.

Benefits

• Group Health (Medical, Dental, and Vision)
• Paid Time Off
• Paid Holidays
• 401(k) matching
• Group Life and Disability insurance
• Professional Development opportunities
• Wellness programs
• A variety of other perks

Company Description

HTC Global Services wants you to join our team. Come build new things with us and advance your career. At HTC Global, you'll collaborate with experts, work alongside clients, and be part of high-performing teams driving success together. You'll have long-term opportunities to grow your career and develop skills in the latest emerging technologies.

Our success as a company is built on inclusion and diversity. HTC Global Services is committed to providing a workplace free from discrimination and harassment, where every employee is treated with dignity and respect. We celebrate differences and believe that diverse cultures, perspectives, and skills drive innovation and success. HTC is an Equal Opportunity Employer and a proud National Minority Supplier. We seek to empower each individual, fostering an environment where everyone feels valued, included, and respected.