Social Media Manager

WE'RE CHANGING ENTERTAINMENT. COME JOIN US.

We're always looking for talent that believes in having fun. At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits-such as day-one medical coverage, 401(k) matching, and annual performance bonus-may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

WE LOVE OUR WORK.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Additional responsibilities may be assigned as needed:

• Supervise and manage staff in social media and advertising departments
• Develop, implement, and manage operational goals; monitor performance and profit objectives
• Create organic social media strategy for multi-property region
• Align social, digital, and web strategies with property vision through regular leadership meetings
• Attend events and promotions to capture content, engage guests, and promote the brand
• Plan and manage property social-content production, including creative briefs, shot lists, schedules, access requirements, vendor proposals, filming permissions, talent coordination, deliverables, editing timelines, usage rights, approvals, and final asset organization.
• Create efficient staff schedules while managing labor costs and meeting guest satisfaction goals
• Oversee property-approved social-media platforms, including Facebook, Instagram, X, and other emerging or assigned channels.
• Serve as the property liaison for paid-social campaigns, coordinating briefs, audiences, budgets, assets, proof review, approvals, flight dates, quality assurance, campaign changes, and post-launch monitoring with corporate and agency partners.
• Maintain daily workflow and execute organic social media postings
• Partner with property departments and corporate teams to integrate social media into restaurant openings, hotel promotions, concerts, nightlife, sports partnerships, casino events, community activations, guest programs, and other revenue-driving initiatives.
• Coordinate with external public relations agencies and internal stakeholders to develop, review, approve, and distribute press releases, monthly casino and entertainment listings, media advisories, talking points, and other public-facing communications to ensure brand consistency, accuracy, and timely execution.
• Monitor and respond to online reviews and manage property reputation
• Create copy and imagery for organic social posts
• Ensure social content complies with brand standards, platform rules, promotional requirements, responsible-gaming and responsible-consumption standards, intellectual-property and music rights, talent restrictions, required disclosures, privacy expectations, and internal approval processes.
• Conduct social media and internet research; provide market recommendations
• Collaborate with Corporate Design Studio for access to photo assets and usage rights
• Develop and manage property influencer and creator programs, including partner identification, vetting, outreach, negotiation support, campaign briefs, content requirements, attendance coordination, usage rights, compensation or trade arrangements, disclosure compliance, deliverable tracking, and performance reporting.
• Support social-media components of athlete, celebrity, entertainment, and brand partnerships, including coordination with talent representatives, development of campaign deliverables, appearance and content planning, rights and approval requirements, and fulfillment tracking.
• Manage vendor relationships to ensure timely, accurate, and cost-effective campaign production
• Administer social-media campaign documentation and financial workflows, including scopes of work, contract requests, purchase orders, invoices, check requests, payments, comps, resort credits, campaign budgets, usage rights, and vendor deliverable reconciliation.
• Submit paid social media advertising requests via Lytho project management system
• Provide analytics reporting for organic social media; adjust strategy as needed
• Adhere to deadlines for content calendar and other assignments
• Lead assigned social-first campaigns from concept through completion, establishing objectives, target audiences, channel strategies, content plans, partner deliverables, budgets, timelines, tracking methods, and post-campaign recommendations.
• Analyze organic, paid, influencer, referral, conversion, revenue-attribution, earned-media-value, and return-on-ad-spend data where available; translate results into actionable recommendations for property leadership and operating partners.
• Maintain appropriate governance of social-media accounts, publishing tools, influencer platforms, reporting dashboards, access credentials, administrator permissions, two-factor authentication, integrations, recovery information, scheduled content, and digital asset libraries.
• Coordinate with external public relations agencies and internal stakeholders to develop, review, approve, and distribute press releases, monthly casino and entertainment listings, media advisories, talking points, and other public-facing communications to ensure brand consistency, accuracy, and timely execution.
• Assist in departmental budget planning; ensure compliance and report concerns
• Promote superior customer service and ensure team adherence to service standards
• Enhance guest interactions through friendly engagement and support
• Ensure regulatory compliance and report potential issues to Executive Management/GM
• Maintain strict confidentiality in all departmental and company matters

SUPERVISORY RESPONSIBILITIES

• Oversee staff development initiatives and training programs to ensure team members are equipped with the skills and knowledge needed for success
• Lead employee recognition efforts through rewards and engagement programs to foster a positive and motivated work environment
• Conduct performance evaluations and provide constructive feedback to team members to support continuous improvement
• Make staffing recommendations, including participation in interviewing, hiring, and scheduling to meet operational needs
• Plan, assign, and direct work to ensure efficient workflow and high-quality service delivery
• Provide guidance on employee performance matters, including coaching, counseling, and disciplinary actions as needed

BRING US YOUR BEST.

QUALIFICATION REQUIREMENTS

• Must be at least 21 years of age
• Bachelor's degree in marketing, finance, or related field from a four-year college or university, or equivalent combination of education and experience
• Minimum of 5 years in progressively responsible leadership roles in marketing or operations
• Experience across multiple communication channels including direct mail, email, and social media
• Strong understanding of social media best practices
• Excellent verbal, written, and interpersonal communication skills
• Proficient in Microsoft Word, Excel, and Outlook; familiarity with InMotion and Social Studio preferred
• Strong client interface and presentation skills
• Ability to effectively present information and respond to inquiries from managers, clients, customers, and the public
• Skilled in conflict resolution and diplomatic interaction with guests, staff, and colleagues
• Proficient in basic math operations and data interpretation, including rates, ratios, percentages, and bar graphs
• Demonstrated ability to drive toward results and meet objectives

LANGUAGE SKILLS

• Ability to read and interpret documents such as safety rules, operating procedures, and manuals in English
• Strong verbal and written communication skills to interact effectively with guests, team members, and management
• Capable of conveying information clearly and professionally in high-pressure or fast-paced situations
• Able to understand and respond to guest inquiries, concerns, and feedback with courtesy and accuracy
• Must be able to document incidents, complete reports, and follow written instructions precisely
• Proficiency in communicating policies, procedures, and expectations to team members.

REASONING ABILITY

• Ability to apply common sense and sound judgment to carry out written, oral, or diagrammed instructions
• Strong problem-solving skills in standardized situations involving multiple variables
• Capable of making quick decisions under pressure while maintaining guest satisfaction and safety
• Able to assess situations and respond appropriately to guest needs, operational challenges, or unexpected events
• Demonstrates logical thinking and adaptability in a fast-paced, high-volume environment
• Must be able to prioritize tasks and manage time effectively during peak business hours
• Ability to interpret and follow company policies, procedures, and regulatory guidelines
• Maintains professionalism and discretion when handling sensitive or confidential information

CERTIFICATES, LICENSES, REGISTRATIONS

• Must qualify for all licensing and permit requirements as mandated by federal, state, and local regulations
• Valid Clark County Health Card required
• Valid Alcohol Awareness Card required
• Valid Nevada Driver's License required
• Current three-year driving record (Statement of Driving History) must be provided and maintained

PHYSICAL DEMANDS

• Regularly required to stand for extended periods and use hands to handle tools, equipment, and objects
• Frequently required to reach with arms, speak clearly, and actively listen in a fast-paced environment
• Visual acuity required, including close vision, color differentiation, and peripheral awareness
• Ability to lift and move:
  • Up to 10 lbs regularly
  • Up to 20 lbs frequently
  • Up to 50 lbs occasionally (with assistance or equipment as needed)
• Must be able to push, pull, bend, twist, stoop, crouch, kneel, and maintain balance in various work environments, including confined or crowded spaces
• May be required to navigate stairs, ramps, and uneven surfaces
• Must be able to perform physical tasks safely and efficiently in a dynamic and guest-facing setting

WORK ENVIRONMENT

• May be exposed to secondhand tobacco smoke
• Fast-paced, high-energy atmosphere requiring excellent multitasking and communication skills
• Frequent interaction with guests and team members in a dynamic customer service setting
• May involve standing, walking, or moving for extended periods during shifts
• Must be comfortable working in areas with varying noise levels, lighting, and temperature conditions
• Flexibility required to work nights, weekends, holidays, and overtime based on business needs
• Compliance with uniform and grooming standards is required
• Must adhere to all company policies, procedures, and regulatory guidelines
• Reasonable accommodations will be made for individuals with disabilities in accordance with applicable laws

STAY IN THE GAME. FOLLOW US.

We've grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability - for our community, our team members, our vendors, and our planet.


We're changing entertainment. Follow us.

Equal Opportunity Employer