General Manager

General Manager

Location: West Cobb, GA

Report To: District Manager

Hours Required: Candidates must be able to work evenings and weekends

Position Overview: Ready to lead the next wave of baseball/softball and soccer innovation? We're on the hunt for a General Manager with grit to lead our cutting-edge D-Bat (70%) & TOCA Soccer (30%) Training Facility. If you've got a passion for people, a love for sports, and the resourcefulness to make things happen, this is your moment. You'll be the MVP in creating epic training experiences, keeping the vibe fresh, and smashing KPIs across the board. This role is for the bold, driven, and those who thrive in a fast-paced, people-focused environment. This role will be mainly managing the D-Bat side of things which encompasses 70% of the revenue and role but will also be responsible for the TOCA Soccer side which encompasses 30% of what you will be doing. We are looking for someone that is passionate about sports with a main focus on baseball/softball.

Role Scope & Responsibilities

• People: Leadership & Team Development (30%)
• Team up with the Regional Director of Operations to scout, recruit, and build a dream team. You're not just hiring; you're curating talent for the future.
• Coach, inspire, and lead your team, and foster a culture where every member feels valued and pumped to bring their A-game.
• Get creative with team engagement—keep turnover low and energy high by building a work environment that's all about growth, learning, and fun.

• Process & Product: Center Operations (50%)
• Be the captain of our day-to-day operations, making sure the center is always on point—clean, and ready to impress.
• Lead a squad of coaches and front-desk legends, creating a high-energy, guest-first atmosphere where everyone feels like an MVP.
• Stay on top of recruiting and scheduling, keeping the flow smooth for training sessions and guest needs.
• Design and implement maintenance protocols to keep the facility in top-tier shape because we play hard and look good doing it.
• Drive a guest-centric mindset, turning every into a raving fan by delivering next-level service and addressing any concerns with leveraging the success routines.
• Track and crush KPIs—whether it's facility upkeep, guest satisfaction, or revenue growth, you're the playmaker.

• Performance: Community Marketing & Sales Enablement (20%)
• Ensure you deliver a great experience to new guests converting them at 60%
• Collaborate with our sales and marketing wizards to launch initiatives that drive acquisition and retention.
• Take the field with your center and regional teams to make a splash in the community, hosting events and creating buzz.
• Be the face and voice of TOCA in the local soccer scene, connecting with community members and building partnerships that fuel growth.

• TOCA Culture (100%):
• Live and breathe TOCA's core values—excellence, grit, innovation, and community. Be the culture ambassador who makes these values come alive.
• Work with leadership to maintain a unified, high-vibe culture that resonates throughout the facility, keeping staff engagement through the roof.

Qualifications & Experience:

• 3-5 years of operations leadership experience—bonus points if it's in sports, retail, or hospitality.
• You're a pro at juggling schedules and keeping operations smooth without breaking a sweat.
• Passion for people and sports is a must. You know how to connect, engage, and create a community.
• Ready to grind during non-traditional hours because the soccer action never stops—and neither do you.
• You've got the physical stamina to handle the demands of the job—lifting, moving, and being on your feet.
• Strong financial sense and the ability to assess the impact of your decisions on the bottom line.
• Stellar communication skills and the ability to create a welcoming environment that aligns with TOCA's vibe.

TOCA Football, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are committed to providing reasonable accommodations for individuals with disabilities during the application and hiring process. If you require an accommodation, please contact View email address on click.appcast.io.