Sr. Analytics Engineer (MarTech)

Overview:

Senior Analytics Engineer (MarTech / Digital Analytics)

Location: Fort Lee, NJ

Work Arrangement: Hybrid (3 days onsite / 2 days remote)

Duration: Long-Term Contract

Position Overview

We are seeking a highly skilled Senior Analytics Engineer to support enterprise-wide digital analytics and marketing technology initiatives. This role will be responsible for designing, implementing, and optimizing analytics solutions that enable data-driven decision-making across marketing, product, and digital teams.

The ideal candidate will possess deep expertise in Adobe Analytics , Amplitude , mParticle , customer data platforms (CDPs), event tracking frameworks, and digital measurement strategies. The candidate will work closely with cross-functional stakeholders to ensure accurate data collection, customer journey measurement, and actionable insights.

Key Responsibilities

• Design and implement scalable digital analytics solutions across web and mobile platforms.
• Define and maintain event tracking specifications, data layers, and measurement frameworks.
• Configure, validate, and optimize Adobe Analytics implementations.
• Partner with engineering teams to support data collection and tagging strategies.
• Work with customer data platforms such as mParticle to enable customer identity resolution and audience activation.
• Support product and marketing teams with analytics requirements and measurement strategies.
• Build and maintain analytics datasets, reporting structures, and KPI frameworks.
• Conduct data quality audits and troubleshoot tracking discrepancies.
• Develop documentation for analytics implementations, governance, and best practices.
• Collaborate with stakeholders to identify opportunities for optimization and improved customer experiences.
• Translate business requirements into technical analytics solutions.

Required Qualifications

• Bachelor's degree in Computer Science, Information Systems, Analytics, Marketing Technology, or a related field.
• 7+ years of experience in digital analytics, analytics engineering, marketing technology, or related disciplines.
• Strong hands-on experience with Adobe Analytics .
• Experience with Amplitude or similar product analytics platforms.
• Experience with mParticle , Segment, Tealium, or other CDP technologies.
• Strong understanding of customer journey analytics and event-based data models.
• Experience implementing and validating tracking requirements across websites and applications.
• Proficiency in SQL for data analysis and validation.
• Experience working with tag management solutions and data layer architectures.
• Strong analytical, problem-solving, and communication skills.
• Ability to collaborate effectively with technical and non-technical stakeholders.

Preferred Qualifications

• Experience with Adobe Launch or Adobe Experience Platform.
• Experience with marketing attribution and campaign measurement.
• Familiarity with cloud data platforms such as Snowflake, BigQuery, or Redshift.
• Experience with BI and visualization tools such as Tableau, Power BI, or Looker.
• Knowledge of customer data platforms and identity management concepts.
• Experience in enterprise-scale digital analytics environments.

Desired Skills

• Adobe Analytics
• Amplitude
• mParticle
• Adobe Launch
• Adobe Experience Platform (AEP)
• Customer Data Platforms (CDP)
• Digital Analytics
• Marketing Technology (MarTech)
• Event Tracking
• Data Layer Architecture
• SQL
• Product Analytics
• Customer Journey Analytics
• Tag Management
• Tableau / Power BI / Looker

Location Requirement: Candidates must be willing and able to work onsite in Englewood Cliffs, NJ, three days per week.

Skills:

Adobe Analytics,mParticle,Amplitude,Web Analytics