Marketing Analyst - Paid Media & Campaign Optimization

Marketing Specialist We are looking for a motivated and detail-oriented professional to join a dynamic marketing team in a fast-paced industry. In this role, you will contribute to driving marketing strategies, optimizing media campaigns, and collaborating with creative teams to enhance brand presence and performance. Responsibilities Strong hands-on expertise in paid media (Meta, TikTok, Snapchat), with the ability to interpret performance data and clearly translate insights into actionable recommendations for stakeholders. Operate independently within scope, demonstrating ownership, responsiveness to feedback, and adaptability. Collaborate with North America go-to-market teams to understand upcoming campaigns and translate into channel strategies. Work closely with external media agencies to plan, review, and optimize media in alignment with business objectives. Drive briefing, adaptation, translation, and localization of North America creative campaigns into audience-specific and channel-relevant assets. Maintain strong communication with internal and external creative agencies, detailing creative development needs, timelines, and other relevant considerations. Serve as marketing team's liaison to the creative studio, tracking progress of asset adaptation and delivering finalized brand and legal approved assets. Report on performance of creative assets, sharing feedback and optimization recommendations with in-house creative studio. Collaborate with Global Brand team on tentpole campaigns and creative needs to inform future global toolkits. Requirements Experience developing and optimizing direct-response campaigns to maximize ROAS and CAC. Preferred: Experience managing social media budgets >$1M annually. Agency experience a plus. #J-18808-Ljbffr SGF Global