Marketing Manager

Who We ARE: When you work for the Best. Gym. Ever, you join the Best. Team. Ever. Our corporate office reflects the culture of our gyms. We're enthusiastic leaders, hard-working and experts at what we do. Our corporate team supports our gyms by having a can-do attitude and rolling up our sleeves to get to work. We always keep the end goal in mind- do what's best for our members, club employees and our business.

What We LOVE: People. Fitness. Teamwork. Fun. Changing Lives.

What You'll DO: The Marketing Manager – Club & Campaign Marketing is responsible for leading the execution of local and promotional marketing initiatives across The Edge Fitness Clubs.

This role serves as the primary connection between Marketing and club operations, ensuring campaigns, community activations, new club openings, competitive initiatives and local marketing programs are executed consistently, effectively and on time.

The ideal candidate is a highly organized, execution-focused marketer who thrives in a fast-paced, multi-location environment and can manage multiple priorities while coordinating internal teams, agency partners and field leadership.

Club & Local Marketing

• Serve as the primary Marketing contact for club and regional leadership.
• Manage and prioritize local club marketing requests.
• Identify opportunities to drive local awareness, traffic, leads and memberships.
• Coordinate Marketing support for club promotions, events and community initiatives.
• Develop repeatable processes and solutions for recurring club needs.

Campaign & Promotional Execution

• Own and maintain the master Marketing and promotional calendar, ensuring cross-departmental alignment.
• Project-manage campaigns from planning through launch and closeout.
• Coordinate timelines and deliverables across Creative, CRM, Social, Digital, agency partners and club operations.
• Ensure promotional offers, creative, communications and launch dates are aligned.
• Track campaign readiness and proactively resolve execution issues.
• Coordinate post-campaign recaps and incorporate learnings into future planning.

Community Events & Local Activation

• Lead Marketing support for community events, partnerships and local activations.
• Develop event plans, timelines, assets and execution requirements.
• Coordinate internal, external and club resources.
• Ensure clubs have the materials and direction needed for successful execution.
• Measure performance based on participation, leads, joins and other defined outcomes.
• Serve as the Marketing project lead for new club openings and competitive intrusion plans.
• Build and manage Marketing timelines from presale through opening and post-opening.
• Coordinate grassroots and community outreach initiatives, including grand opening paint the town events
• Align internal teams, agency partners and field leadership against key milestones and deliverables.
• Maintain clear communication throughout the opening and launch process.

Marketing Operations & Project Management

• Maintain visibility into active initiatives, deadlines, owners and deliverables.
• Establish clear timelines and accountability across internal teams and agency partners.
• Identify roadblocks early and drive projects toward resolution.
• Improve processes, templates and communication standards to increase speed and consistency.
• Reduce last-minute and ad-hoc work through stronger planning and repeatable workflows.

Key Performance Indicators

Success in this role will be measured by:

• 95%+ of planned campaigns and promotions launching on schedule.
• Consistent execution of promotional initiatives across clubs and markets.
• Timely resolution of club marketing requests.
• 100% of new club openings supported by an established Marketing project plan.
• Successful execution of approved community events and competitive marketing initiatives.
• Improved coordination between Marketing and field leadership.
• Reduction in missed deadlines, last-minute requests and execution gaps.
• Increased measurement of local initiatives against leads, joins and business outcomes.

What You Will NEED:

• 2-5 Years Marketing Experience
• Strong marketing project-management and organizational skills.
• Experience in multi-location fitness, retail, hospitality or another consumer-focused business preferred.
• Ability to manage multiple campaigns, markets and deadlines simultaneously.
• Strong communication skills and comfort working across corporate, field and agency teams.
• Proactive, accountable and solutions-oriented approach.
• Strong attention to detail and ability to manage complex timelines.
• Understanding of how local marketing, promotions and community activation support customer acquisition and growth.
• Comfortable working in a fast-paced, performance-oriented environment.

Physical Demands:

This position requires the ability to perform the essential functions of the role in a corporate office, fitness club, and other business environments. Regularly required to sit, stand, walk, communicate verbally and in writing, and use a computer and other standard office equipment for extended periods. Must be able to move throughout fitness club facilities, including offices, workout areas, studios, locker room areas, and other operational spaces, as necessary to support employees and business operations.

Requires the ability to travel between club locations and other company-related locations, including occasional overnight travel. Must be able to occasionally lift, carry, or move items weighing up to approximately 20 pounds, such as a laptop, training materials, supplies, or other business-related materials. May occasionally be required to stand or walk for extended periods during club visits, new club openings, training sessions, meetings, or company events.

Works in a fast-paced, multi-site fitness and corporate environment with changing priorities and competing demands. Regularly works from the corporate office and within assigned club locations, with an expectation of maintaining a visible and engaged presence in the field.

Frequent interaction with employees and leaders at all levels of the organization, both in person and through phone, video, email, and other communication platforms. Regular exposure to an active fitness club environment, which may include music, elevated noise levels, fitness equipment, large groups of people, and varying levels of activity.

Travel:

Occasional travel to clubs with some overnight stays.

Position type and expected hours of work:

This is a full-time position. Evening and weekend work may be required as job duties demand.

Supervisory Responsibility:

This position does not have direct supervisory responsibility.

Why You’ll Love It Here:

• Free gym membership so you can lead by example
• Tiered Health Benefits (Medical, Dental, Vision) for you and your family
• Discounts on Training, Edge Kids, Apparel & Shake Bar
• Education Reimbursement for certifications and ongoing learning
• Career Advancement through leadership training and growth paths
• PTO & Paid Holidays to recharge and live well
• 401K + Life Insurance + LTD + Employee Assistance Program (EAP)

There is a reason our members call us the best gym ever... it's because we have the best staff ever... come join our team! It's okay... you can invite your friends to come work with you too!

Edge Fitness, LLC is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

The above statements are intended to describe the general activities, duties and responsibilities that are required of the employee for this job. Please note these statements are not an exhaustive list of all activities, duties and responsibilities. Duties, Responsibilities and activities may change at any time with or without notice.

Employer Privacy Policy

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us.

EEO is the Law

ADP Privacy Statement Artificial Intelligence Google Privacy Policy Google Terms of Service