Vice President of Sales

Position: Vice President of Sales Location: Creative Plastics (H&B) 251 Gillum Dr. Dalton, GA Job Id: 1668 # of Openings: 1 The Vice President of Sales will drive revenue growth and expand market presence within the retail display and fixtures industry. This role is responsible for developing and executing sales strategies, cultivating key client relationships, and identifying new business opportunities with retailers, brands, and commercial partners. The ideal candidate brings deep industry expertise in custom retail fixtures, POP displays, millwork, and merchandising solutions, along with a proven track record of closing high-value deals.While we are open to candidates with experience across all retail markets, this position is not focused on the Health & Beauty or Flooring industries.Key Responsibilities:Revenue Growth & StrategyDevelop and execute a comprehensive sales and business development strategy aligned with company growth objectivesIdentify and pursue new business opportunities with national retailers, brands, and design agenciesDrive revenue growth through both new client acquisition and expansion of existing accountsEstablish pricing strategies, bid structures, and contract negotiations to maximize profitabilityClient & Relationship ManagementBuild and maintain executive-level relationships with key clients and stakeholdersServe as a trusted advisor on retail environments, store design, fixtures, and merchandising solutionsLead client presentations, proposals, and pitch strategies for large-scale programsManage long-term partnerships with major retail accounts and enterprise clientsMarket & Industry LeadershipMonitor market trends in retail design, shopper experience, and fixture innovationIdentify emerging opportunities in areas such as experiential retail, sustainability, and modular fixturesRepresent the company at industry trade shows, events, and networking functionsCross-Functional CollaborationPartner with design, engineering, and production teams to develop client solutionsEnsure alignment between sales commitments and operational capabilitiesSupport project teams in managing client expectations, timelines, and deliverables*Please note that this role requires up to 50% travel.QualificationsRequired Experience10+ years of experience in sales and business development, preferably within: Retail fixturesStore displays (POP/POS)Custom millwork or fabricationRetail environments or visual merchandising solutionsProven success selling into retailers, CPG brands, and commercial clientsDemonstrated ability to close large, complex, multi-location programsSkills & ExpertiseStrong network within the retail and merchandising industryExpertise in consultative selling and solution-based sales approachesExceptional negotiation and contract management skillsStrategic thinker with strong financial and business acumenAbility to interpret retail design concepts and translate into production solutionsExcellent leadership, communication, and presentation skillsPreferred QualificationsExperience working with national retail chains or global brandsBackground in custom manufacturing, fabrication, or supply chain operationsFamiliarity with materials, production processes, and fixture engineeringCompensation The base salary range being offered is $150,000 - $175,000 per year. This position is also bonus eligible and provides a comprehensive benefits package.Note on CompensationThe base salary range for this position is being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation. Apply for this Position