Digital Marketing Specialist

Digital Marketing Specialist CornerStone Technology Talent Solutions is seeking a highly skilled Digital Marketing Specialist who can architect, execute, and optimize multi-channel marketing strategies for a modern, technology-forward organization. This role is ideal for a data-driven marketer with deep hands‑on experience in HubSpot, strong content creation abilities, and expertise in building automated campaigns that accelerate brand visibility and revenue impact. Austin, TX. At CornerStone, we partner with organizations that expect marketing to function as a growth engine. We bring a deep understanding of digital transformation, marketing automation, CRM ecosystems, and the impact of structured campaign execution. We connect marketing professionals with roles where they can leverage strategy, creativity, and technology to deliver meaningful business outcomes. Position Summary The Digital Marketing Specialist will lead the development and execution of integrated digital campaigns that drive awareness, generate qualified leads, and enhance customer engagement. This role requires expert-level use of HubSpot, strong writing and content capabilities, and a strategic mindset for optimizing all stages of the buyer journey. The ideal candidate thrives in a fast-paced environment, collaborates across departments, and consistently delivers measurable results. HubSpot Strategy, Management, and Automation Act as the primary administrator for the organization’s HubSpot Marketing Hub and Sales Hub. Manage and optimize contact databases, segmentation frameworks, lifecycle stages, and lead scoring. Build and maintain automation workflows, nurture sequences, and revenue-driving drip campaigns. Develop landing pages, forms, CTAs, and other assets directly within HubSpot. Create custom properties, reporting dashboards, and analytics to measure campaign performance and pipeline contribution. Email Marketing Execution Build and deploy all email campaigns, including newsletters, promotions, nurture tracks, and automated journeys. Write clean, concise, brand-aligned email copy and design responsive email templates. Conduct A/B testing to improve subject lines, messaging, CTAs, and send time optimization. Monitor and report on email performance metrics including engagement, conversions, and overall impact on pipeline. Content Development and Editorial Planning Partner with marketing and subject matter experts to maintain a strategic content calendar. Produce high-quality content across multiple formats, including blogs, case studies, video scripts, infographics, web copy, and campaign assets. Edit and proofread all content to ensure accuracy, consistency, and alignment with brand voice and messaging. Campaign Performance, Analytics, and Optimization Track and analyze performance using HubSpot, Google Analytics, and other marketing platforms. Present clear, data-backed performance insights to leadership and cross-functional teams. Identify trends, opportunities, and areas for improvement across digital channels. Support paid media, SEO, and social campaigns through data analysis and execution support as needed. Additional Responsibilities Coordinate with creative partners, freelancers, and external vendors as needed. Support trade show and product launch marketing activities. Stay informed on industry trends, emerging technologies, and digital best practices. Perform additional marketing tasks as assigned. Required Qualifications Bachelor’s degree in Marketing, Communications, or a related field. Five or more years of hands-on digital marketing experience. Strong expertise in HubSpot Marketing Hub and/or equivalent CRM and automation platforms. Proven ability to build automation workflows, segment audiences, and manage lifecycle campaigns. Exceptional writing and communication skills with strong attention to detail. Experience managing multiple deadlines, projects, and priorities in a structured manner. Strong organizational skills and familiarity with project management principles. Preferred Qualifications Background in geospatial, AEC, or technology-driven industries. Experience working with teams across a wide range of technical and non-technical skill levels. Shopify experience for eCommerce execution and optimization. Functional knowledge of Google Analytics and modern analytics frameworks. Skills and Competencies Strong analytical, organizational, and multitasking abilities. Proficiency in Microsoft Office and collaboration tools. Ability to work with internal customers, external partners, and cross-functional teams. Willingness to travel as needed for events, meetings, or marketing initiatives. Flexibility to work beyond standard business hours when necessary. Work Environment and Physical Requirements Professional office environment with moderate noise levels. Routinely required to communicate, stand, walk, and use hands for standard office tasks. Occasional lifting or movement of materials up to 25 lbs. Ability to travel to customer sites or events, including outdoor environments and varying weather conditions. Must be able to manage deadlines and operate effectively in a fast-paced, multi-project environment. Seniority Level Mid‑Senior level Employment Type Full-time Job Function Information Technology #J-18808-Ljbffr