Product Marketing Specialist - Market & Competitive Intelligence

Product Marketing Specialist - Market & Competitive Intelligence

Location: Atlanta, GA, United States

The Product Marketing Specialist - Market & Competitive Intelligence role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future. This role supports Meltwater's Product Marketing team by delivering competitive intelligence, market insights, and messaging that strengthen product positioning and sales effectiveness. The position monitors market and competitor activity, develops competitive assets, and helps translate insights into product messaging and enablement materials for internal teams. Working cross-functionally with product, sales, marketing, and analyst relations, the role helps ensure teams are equipped with the insights and materials needed to effectively communicate Meltwater's value in the market.

What You'll Do:

• Competitive monitoring: Track top-tier and trade news impacting Meltwater, key competitors, and the broader market, and communicate through Slack, email, and monthly newsletters.
• Competitive Intelligence Assets: Develop and maintain competitive assets—including battle cards, research briefs, and presentations and support sales and product team requests for competitive insights.
• Analyst Relations: Support M&CI Manager with regular briefings and inquiries with industry analysts and assist with analyst research evaluations as needed.
• Product Messaging & Positioning: Incorporate competitive insights into product messaging and communicate product updates that clearly articulate customer value.
• Sales Enablement: Manage and maintain sales and marketing assets that support revenue generation across prospects and existing customers.
• Cross-functional Collaboration: Partner with the global Product Marketing team and stakeholders across product, sales, customer success, UX, partnerships, marketing, and engineering to ensure alignment.

What You'll Bring:

• Experience: 2-5 years of Product Marketing experience, ideally within a SaaS environment or an agency setting. Preference given to those with an understanding of general Product Marketing pillars of work, including: GTM, Messaging, Sales Enablement, Market & Competitive Intelligence, and Analyst Relations. Experience in public relations, communications, or analyst relations is a plus, but not required.
• Education: A bachelor's degree is required, and in Marketing, Business, Communications, or a related field is a plus.
• Skills:
• Strong analytical and strategic thinking abilities.
• Organizational skills to manage multiple projects and deliverables.
• Excellent written and verbal communication skills.
• Enthusiasm for working in a fast-paced, dynamic environment with strong time management and prioritization skills.
• Comfortable presenting to internal and external audiences.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Knowledge:
• Deep understanding of the SaaS industry, market trends, and customer needs.
• Understanding of trends and technologies shaping the Marketing, PR, Communications, and Social Media landscapes.
• Familiarity with key industry focus areas, including Social Listening & Monitoring, Influencer Marketing & Campaign Measurement, Media Intelligence, Consumer Intelligence, Artificial Intelligence (AI), and its application in Public Relations and Marketing.
• Experience with tools such as SalesHood, Gong, Pendo, Intercom, ProductBoard, Salesforce, Totango, Asana, Marketo, Wistia, Loom, Miro, Frame.io, and Camtasia is advantageous.

What We Offer:

• Benefits:
• Enjoy flexible paid time off that allows you to have an enhanced work-life balance.
• Excellent medical, dental, and vision options
• 401(k) matching, life insurance, commuter benefits, and parental leave plans
• Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
• Professional Development:
• Access to ongoing learning opportunities, leadership development programs, and mentorship.
• Clear career progression and growth pathways within a global organization.
• Culture & Collaboration:
• Remote-friendly work environment with a strong emphasis on collaboration, transparency, and inclusivity.
• Opportunities for travel to industry conferences, team offsites, and Meltwater global gatherings—fostering deep connections across our international teams.
• A vibrant, fun-loving culture that celebrates wins, encourages creativity, and supports your individual success.

Compensation Overview: At Meltwater, we believe great impact deserves great reward. Our compensation approach is data-driven, market-informed, and built to scale with your growth. We benchmark roles against external market data and use structured leveling frameworks to ensure fairness, consistency, and internal equity across teams and geographies. These frameworks are based on objective, gender-neutral criteria in line with applicable pay transparency regulations. For this role, the base salary range is $55,000 – $70,000 USD. Actual offers are determined based on job-related skills, experience, demonstrated capabilities, and work location. We typically hire within the range in a way that supports long-term growth, recognizing that compensation evolves as scope, performance, and impact expand over time. We regularly review our compensation practices and conduct pay equity analyses to help ensure our decisions remain fair, objective, and market-aligned. Employees and candidates may request additional information on how compensation is determined, in line with local legal requirements. Our Talent Acquisition Team is happy to walk you through the full compensation picture specific to your location and level during the interview process.

Our Story At Meltwater, we believe that when you have the right people in the right environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But we can't do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers. Our award-winning global culture drives everything we do and creates an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other's successes along the way. We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers. We're proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to unlock new heights in your career. We are Meltwater. Inspired by innovation, powered by people.