Senior Copywriter

My client, a national bank, is hiring a 40 hr a week contractor for an ongoing assignment hybrid out of McLean VA - looking for a senior copywriter to create print & digital content, ideally a background in these marketing areas: premium, luxury, integrated marketing, experiential marketing. Role can pay $50/hr.

RESPONSIBILITIES

Write for a variety print & digital formats, adjusting copy approach for each one. Tailor tone with nuance for a variety of audiences and products, injecting personality in the right spots. Brainstorm big concepts one day and tackle detail-oriented projects the next. Champion and guard the brand. Be an expert of brand & editorial standards, and advocate for them in work. Collaborate with a lot of smart people. Work with team—art directors, creative directors, and Brand. Work with partners—marketing, business and others, internally and externally. Bring the strategy. Adapt approach for widely varying briefs, products, and business goals. Think across integrated channels, products and experiences. Craft messaging hierarchies and copy strategies with smart rationale. Use evidence to inform creative decisions, drawing from (and even helping to drive new) audits, research, consumer trends, and best practices. Proactively bring new ideas that raise the bar and push mindsets. Get stuff done. On time. Every time. Understand the goals of a project, and ask questions when clarity is necessary. Produce high-quality work with an appropriate degree of autonomy. Use judgment to determine when to use existing solutions vs. start from scratch. Manage multiple projects with overlapping timelines, investing time where it counts. Deliver work error-free, using best practices with keen attention to detail. Listen to and incorporate feedback, pushing back appropriately when it’s warranted. Present work in a compelling way to generate support from stakeholders. Basic Qualifications 3+ years of copywriting experience at a senior level Portfolio of strongest and most relevant creative work, including descriptions of creative strategy. The ideal portfolio will show work across integrated channels—both upper and lower funnels. Preferred Qualifications Bachelor’s Degree in Communications, Creative Writing or Journalism Experience in one or more of the following marketing areas: premium, luxury, integrated marketing, experiential marketing, travel #J-18808-Ljbffr Adecco