Hospice Community Liaison - Referral Development

Job Description

Job Description

About Viking Hospice Care

Viking Hospice Care is a Medicare-certified, independently owned hospice agency serving the greater Houston metropolitan area, including Harris, Fort Bend, Montgomery, Brazoria, and surrounding counties. We are a startup in the early growth stage of our development, built on the belief that independent, locally owned agencies deliver better, more personalized care than large corporate hospice chains.

Our clinical team is led by experienced hospice nurses with decades of combined experience in Houston healthcare. We are committed to providing compassionate, family-centered end-of-life care with an emphasis on clinical excellence, rapid response to referrals, and strong physician partnership.

The Opportunity

This is the first dedicated business development hire at Viking Hospice Care. As an early-stage organization, this role carries both significant responsibility and significant opportunity. You will have full ownership of our referral development function, direct access to leadership, and a meaningful role in shaping how Viking grows in the Houston market.

Role Overview

You are the face and voice of Viking Hospice Care to the referral community across greater Houston. Your primary responsibility is to generate patient admissions by building and maintaining relationships with hospital discharge planners, skilled nursing facilities, assisted living facilities, primary care physicians, oncologists, and other referral sources.

This is a field-based role. The majority of your time will be spent in person, visiting referral partners and developing the relationships that produce consistent referrals over time. The remaining time is dedicated to follow-up, internal reporting, event coordination, and close collaboration with our clinical team.

Key Responsibilities

•        Build and maintain active relationships with hospital discharge planners, SNF social workers, ALF directors, primary care physicians, oncologists, and other referral sources across the Houston metro area

•        Generate patient referrals through consistent in-person visits, professional follow-up, and genuine relationship development

•        Coordinate with the clinical team to ensure referrals are handled quickly and admissions proceed smoothly, supporting the referral partner experience from first contact through admission

•        Track all referral activity, pipeline status, and admission conversions and provide weekly reporting to leadership

•        Plan and host community education events including in-service presentations, lunch and learns, and hospice awareness programs that establish Viking as a trusted clinical resource

•        Develop and distribute professional marketing materials including service overviews, educational content, and referral resources

•        Identify new referral opportunities and expand our network proactively across the Houston market

•        Represent Viking Hospice Care professionally at community events, health fairs, and industry meetings

•        Contribute to broader organizational initiatives as needed in a startup environment

Required Qualifications

•        Active, transferable referral relationships in the Houston market. This is the primary qualification for this role. Candidates must have existing relationships with hospital discharge planners, SNF social workers, or physician practices in the Houston area that they are prepared to leverage immediately. We are looking for someone who can engage referral sources and generate admissions within the first 30 to 60 days. Candidates without established Houston referral relationships will not be considered.

•        Minimum 1 years of business development or community liaison experience in hospice, palliative care, or home health, with a demonstrated understanding of the Houston referral landscape

•        Proven track record of driving patient admissions, with the ability to speak to specific results from previous roles

•        Ability to operate independently, manage a territory without close supervision, and take full ownership of outcomes

•        Comfort with a startup environment, including evolving processes, broad responsibilities, and a lean team structure

•        Strong professional communication and interpersonal skills with the ability to engage credibly with physicians, discharge planners, and clinical staff

•        Valid driver's license and reliable personal vehicle for regular field travel throughout the Houston area

Preferred Qualifications

•        Established relationships specifically in West Houston, Sugar Land, Katy, Missouri City, or Fort Bend County

•        Bilingual proficiency in English and Spanish

•        Experience in a startup, early-stage, or independently owned hospice or home health organization

•        Experience building a referral network from a low or zero census starting point

Why Join Viking Hospice Care

•        Ownership of the role. As our first business development hire, you will have complete ownership of the referral development function and direct input into how we grow.

•        Direct access to leadership. We are a small, lean organization. You will work directly with decision-makers, not through layers of management.

•        Clinical quality that supports your relationships. Our nursing team is experienced and committed to delivering excellent care. The quality of service your referral partners receive will reinforce the relationships you build.

•        Career growth potential. As Viking grows, there is a genuine opportunity to expand your role, take on leadership responsibilities, and grow with the organization over the long term.

Viking Hospice Care is an Equal Opportunity Employer.