Senior Graphic Designer

Summary

The Senior Graphic Designer - Brand Creative is a creative leader responsible for developing and directing high-impact visual solutions that shape and elevate the Buckle brand. This teammate in this role exercises significant independent judgment in translating business objectives into compelling creative strategies and design systems. The Senior Graphic Designer leads complex, cross-functional initiatives, assists with establishing brand standards, and influences creative direction across multiple channels. This teammate provides guidance and mentorship to design team members and contributes to the overall creative vision at Buckle.

Essential Duties and Responsibilities
This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Creative Strategy and Execution

• Assist with the conceptual development and execution of integrated marketing campaigns, packaging, and digital experiences, ensuring alignment with Buckle strategy and business objectives.
• Exercise independent judgment in translating marketing goals into innovative, effective creative solutions.
• Works directly with Creative Managers to maintain and help evolve Buckle brand standards and visual identity systems across all customer touchpoints.
• Partner with cross-functional leaders (marketing, merchandising, e-commerce) to influence and shape creative strategies that drive business results.
• Evaluate creative outputs for quality, consistency, and strategic alignment, making decisions on design direction and execution.
• Drive innovation by researching industry trends, tools, and emerging design practices, and applying insights to elevate Buckle's brand expression.

Project and Stakeholder Leadership

• Own and manage multiple complex projects from concept through completion, prioritizing work based on business impact and deadlines.
• Serve as a key creative point of contact, effectively communicating concepts, rationale, and recommendations to stakeholders and leadership.
• Provide direction to external vendors, agencies, and production partners, ensuring deliverables meet Buckle quality standards.

Design Leadership and Mentorship

• Provide ongoing mentorship, coaching, and constructive feedback to junior designers to elevate team capabilities and output quality.
• Influence team workflows, creative processes, and best practices to improve efficiency and effectiveness.
• Act as a subject matter expert in design, contributing to the development of team standards and creative excellence.

General

• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Special projects and other duties as assigned.

Supervisory Responsibilities

This role does not have direct supervisory responsibility but provides functional leadership, creative direction, and mentorship to other designers and may lead project-based teams.

Education and/or Experience

Bachelor's degree in Graphic Design, Visual Communications, or a related field, and 5+ years of progressively responsible experience in creative design roles; or an equivalent combination of education and experience. A strong portfolio demonstrating conceptual thinking, strategic problem-solving, and execution across multiple mediums is required.

Key Competencies:

• Connects brand storytelling to guest needs and market positioning.
• Develops original, insight-driven ideas.
• Ensures consistency across all touchpoints while evolving the Buckle brand thoughtfully.
• Builds and maintains scalable brand guidelines and design systems.
• Balances creativity with brand integrity.
• Aligns design decisions with KPIs.
• Prioritizes work based on business impact.
• Makes informed creative decisions independently and rationally.
• Anticipates risks, drives timelines and ensures high-quality output under tight deadlines.

Physical Demands

The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl. The Teammate must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.

Equal Employment Opportunity Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.

Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center.

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Equal Opportunity Employer
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