(Eplan) Lead Generation Specialist - Marketing

Job Description

Job Description

Lead Generation Specialist

Efficient Engineering is when a PLAN becomes EPLAN

EPLAN Software & Services LLC  provides software and service solutions in the fields of electrical, automation, and mechatronics engineering. The company develops one of the world’s leading design software solutions for machine and panel builders. We continually evolve the business with help from our Marketing, Sales, and Professional Services Teams as we grow our presence in the North American Markets. Eplan is accelerating its transition towards cloud-enabled engineering platforms and integrated digital engineering ecosystems.

The Lead Generation Specialist (LGS) is often the first impression of EPLAN — and one of the most important voices in our sales process.

This is not a “script-reading” call center role. We’re looking for someone who genuinely enjoys engaging with people, building relationships, uncovering challenges, and helping prospective customers discover better solutions.

You’ll work closely with our Sales and Marketing teams to identify opportunities, generate qualified leads, and help drive business growth. Most importantly, this role offers strong visibility and career growth potential into future sales and account management opportunities.

If you’re competitive, driven, coachable, and energized by conversations, we want to meet you.

Primary Activities/Duties:

Build Relationships & Generate Opportunities

• Connect with prospective customers through phone, email, and digital outreach
• Engage decision-makers in meaningful conversations based on qualifying questions and scenarios to uncover business challenges and opportunities
• Qualify inbound and outbound leads for the sales team
• Schedule meetings and influence opportunities for Account Managers and Sales Executives

Collaborate & Drive Campaign Success

• Partner with Marketing and Sales teams to support lead generation campaigns and strategic initiatives
• Help execute targeted outreach programs and follow-up sequences
• Nurture early-stage prospects into warm, sales-ready leads

Learn the Business & Grow Your Career

• Develop knowledge of manufacturing, automation, and engineering technology solutions
• Learn consultative selling and business development skills from experienced sales professionals
• Gain exposure to CRM systems (SFDC & Hubspot), sales processes, and enterprise-level customer engagement

Stay Organized & Data-Driven

• Maintain accurate records of prospect interactions and activities in CRM platforms
• Track outreach activity, lead status, and pipeline development
• Provide insights and feedback from prospect conversations to help improve campaigns and messaging

Knowledge and Experience:

We’re looking for someone with positive energy, strong communication skills, and a genuine interest in building a career in sales. You Might Be Perfect for This Role If You Are:

• Naturally outgoing and enjoy talking with people
• Curious, inquisitive, and comfortable asking thoughtful questions
• Motivated by goals, growth, and continuous learning
• Confident communicating professionally by phone, email, and video
• Organized, persistent, and self-motivated
• A strong team player with high integrity and accountability
• Excited by technology, innovation, and business solutions

Qualifications :

• 1–3 years of experience in inside sales, business development, customer engagement, marketing, or related roles preferred
• CRM experience required (SFDC and HubSpot experience is a plus)
• Excellent written and verbal communication skills
• Strong organizational and follow-up skills
• Proficiency with Microsoft Office Suite
• Bachelor’s degree preferred, but not required for the right candidate
• Experience with B2B sales or lead generation is a plus

What We Offer:

• Career growth and advancement opportunities into sales and marketing roles
• Exposure to cutting-edge engineering and automation technology
• Collaborative and supportive team environment
• Ongoing training and professional development
• Opportunity to work with industry-leading manufacturing and engineering companies
• Competitive compensation and benefits package

#EplanIND
#LI_JH1

If you require reasonable accommodation for any part of the application or hiring process due to a disability, you may contact the company’s Human Resources Department at View phone number on us.fitly.work.

This option is reserved for individuals who require accommodation due to a disability.

Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO, including Disability/Vets.

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