Brand Social Media Pro & On-Camera Host

Job description Create original content for posts, stories, and videos that align with the brand’s identity and campaign objectives. Job Overview We’re seeking a creative, camera-ready, and strategically minded Social Media Specialist/Talent to lead and represent our brand across digital platforms. This role combines content creation, influencer-style on-camera presence, and data-driven social media strategy to grow and engage our online audience. Responsibilities As a Social Media Specialist: Create original content for posts, stories, and videos that align with the brand’s identity and campaign objectives Curate relevant content to enhance campaigns and ensure it fits seamlessly with ODD SOX’s messaging. Manage and schedule all content to ensure campaigns are perfectly timed and executed. Design graphics using Photoshop for posts, stories, and other digital campaigns. and produce short-form videos for platforms like Instagram, TikTok, and YouTube. Engage with the online community by responding to comments, messages, and mentions promptly. Monitor and analyze social media performance metrics, providing insights to optimize engagement and reach. Stay updated on social media trends, tools, and platform updates, bringing fresh ideas to the table. Collaborate with the marketing and creative teams to align content with overall campaigns. Develop, execute, and optimize multi-platform social media strategies (Instagram, TikTok, YouTube, X, LinkedIn, etc.) As On-Camera Talent: Appear in and/or host brand videos, livestreams, and other content as needed Represent the brand with authenticity, energy, and professionalism Participate in scripting and brainstorming sessions for short- and long-form video content Interact with followers via live chat, comments, and Q&A sessions Act as a relatable face of the brand while promoting products, services, or campaigns Monitor trends, hashtags, audio, and formats to keep content relevant and engaging Plan and maintain a content calendar aligned with marketing goals Analyze social media performance metrics and generate actionable insights Collaborate with marketing, design, and video teams to ensure brand consistency Qualifications Proficiency in Photoshop (required). Basic video editing skills (required). Familiarity with TikTok, Instagram, YouTube, and other major platforms (required). 1+ year of experience managing social media platforms for a brand or organization. Familiarity with social media management tools (e.g., Hootsuite, Later) and analytics tools (e.g., Facebook Insights, Instagram Insights). Strong writing and communication skills with a creative flair. Strong organizational skills with attention to detail to manage multiple campaigns and deadlines effectively. A passion for social media and an eye for emerging trends. Adaptability to thrive in a fast-paced, evolving environment. #J-18808-Ljbffr