PPC Specialist
$60k - $80kFull-time
MedicareInsurance.com
:
Responsibilities
- Create tactical marketing campaigns designed to expand our market saturation using multiple pay-per-click methodologies
- Conduct targeting and keyword research for future and existing pay-per-click campaigns that maximize ROI while hitting key business objectives such as calls and sales
- A/B test ad copy and landing pages to optimize spend towards conversions
- Analyze, interpret, and report on data drawn from Google Analytics
- Monitor, track, and optimize current campaigns
- Produce weekly campaign performance reports and coordinate campaign strategy ideas with marketing team
- Create and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives within Google, YouTube, and Meta advertising frameworks
- Manage multiple domains with Google and Meta ad accounts
- Branch into other video advertising platforms like Instagram and TikTok
- Filter through suggested Google Ads keywords and enhancements daily
Requirements
- 3+ years of experience with Google Ads and/or YouTube Ads
- 2+ years experience with lead generation campaigns
- 2+ years experience with a variety of campaign strategies (Lead Gen/YouTube)
- 1+ years of experience with Facebook/Meta Ads
- Is a team player with good communication skills
- Is reliable, self-motivated and comfortable with working remotely
- Knowledge of other ad platforms is a plus
- Social video content creation experience
- Video creation experience (bonus)
About Us
Medicareinsurance.com is a leading Insurance brokerage serving over 37 states nationwide. The core of our business is serving our customers through our call center operations in 5 locations. We are actively expanding our digital footprint to further enhance our operations and provide another venue to communicate with our customers. This digital expansion allows for growth potential for motivated professionals with an entrepreneurial spirit and creative problem-solving skills.
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience level:
- 3 years
Schedule:
- 8 hour shift
- Monday to Friday
Education:
- Bachelor's (Preferred)
Experience:
- Lead generation: 1 year (Preferred)
- Google Ads: 3 years (Preferred)
Work Location: Remote
Vacancy posted 1 day ago
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