Online Admissions Counselor

The Online Admissions Counselor serves as a key representative of Bluefield University’s online programs, guiding prospective students from inquiry through enrollment. This position provides personalized support throughout the admissions process, including initial outreach, application assistance, admissions counseling, and coordination with internal departments to ensure a smooth transition into the student experience. The Counselor plays a vital role in meeting enrollment goals and upholding the mission and values of Bluefield University through high-quality, student-centered service. Essential Duties, Responsibilities, and Functions Proactively engage with prospective students through phone, email, text, and virtual meetings to provide program information and support the completion of applications. Guide applicants through the admissions process, including explaining requirements, collecting necessary documentation, and ensuring timely follow-up. Evaluate applicants for program fit and readiness in alignment with university admissions criteria and policies. Maintain accurate and timely documentation of student interactions and progressing the university’s CRM (Salesforce) and student information system (Jenzabar). Collaborate with Enrollment Advising, Financial Aid, and Registrar teams to ensure admitted students successfully transition into registration. Monitor individual pipelines to meet or exceed key performance indicators (KPIs). Support marketing and recruitment initiatives by participating in virtual events, webinars, and partnerships. Contribute to continuous improvement of enrollment processes and student experiences. Other duties as assigned. Knowledge, Skills, Abilities, and Education/Experience Bachelor’s degree required or equivalent professional experience. Prior experience in higher education admissions, recruitment, or student services preferred. Strong interpersonal communication, customer service, and relationship-building skills. Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy and professionalism. Proficiency with CRM systems (e.g., Salesforce) and student information systems (e.g., Jenzabar) preferred. Goal-oriented mindset with the ability to achieve measurable enrollment targets. Other Qualifications Must profess Christian faith and uphold the university’s values. Demonstrates professionalism, integrity, and a commitment to teamwork. Exhibits enthusiasm for serving students and advancing the mission of Christian higher education. Performance Standards This position is subject to at least an annual evaluation based upon the job duties, responsibilities, and functions as set forth above. Equal Opportunity Statement Bluefield University is a private, not-for-profit institution affiliated with the Baptist General Association of Virginia. Bluefield University shall not unlawfully discriminate on the basis of race, color, national or ethnic origin, sex, disability, age, genetic information, veteran or military status, or any other basis on which the University is prohibited from discrimination under local, state, or federal law, in its employment or in the provision of its services, including but not limited to its programs and activities, admissions, educational policies, scholarship and loan programs, and athletic and other University-administered programs. This institution encourages women, minorities, veterans, and individuals with disabilities to apply. #J-18808-Ljbffr Cortes 23