Vice President of Sales

VP OF SALES

Reports To: Chief Business Officer

BUILD THE FUTURE OF PLAY

Particula designs beautifully crafted physical consumer products that combine hardware, software, artificial intelligence, and digital experiences. Over the past nine years, we've shipped more than one million products worldwide, built an award-winning global consumer brand, and established distribution across major retailers, Amazon, direct-to-consumer channels, and strategic licensing partnerships.

Following a recent we're entering an exciting new stage of growth, with a significant opportunity to accelerate our presence in the U.S. while continuing to scale globally.

We're looking for a VP of Sales , U.S. to lead and scale our U.S. retail sales organization and drive our next stage of growth.

Working closely with our Chief Business Officer, you'll own U.S. wholesale revenue and gross margin performance, expand distribution with major national retailers, and build the team, relationships, and sales infrastructure needed to scale.

You're a commercially driven sales leader who knows how to open doors, close major retail deals, and build a team that consistently delivers results.

You've scaled consumer product brands through U.S. retail, know the buyers, understand what drives retail performance, and can turn great products into sustained commercial success. You're commercially sharp, hands-on, and thrive in a fast-moving, entrepreneurial company.

WHAT YOU WILL DO

Build the Sales Machine

Build, hire, and lead a high-performing U.S. retail sales organization, including internal talent and external sales representatives. Establish clear targets, processes, and accountability.

Drive Retail Growth

Own wholesale retail revenue and gross margin targets. Bring a proven playbook for U.S. retail growth, expand existing accounts, secure new distribution, and increase sales across major national and specialty retailers.

Open Doors and Close Deals

Leverage your established relationships with buyers at major U.S. retailers, including Best Buy, Walmart, Target, Sam's Club, and Costco, to open new accounts, personally lead major negotiations, and build long-term partnerships. Travel to meet buyers face-to-face.

Win at the Shelf

Work directly with retail partners on in-store presence, assortment, shelf space, promotions, seasonal programs, and new product launches to drive sell-through and maximize sales and profitability. Take ownership of physical retail execution.

Lead Trade Shows and Industry Events

Own Particula's participation in major U.S. trade shows and industry events, including CES, from preparation and buyer meetings to on-site execution and follow-up.

Run the Numbers

Own sales forecasting, account planning, and performance reporting. Use POS data, retail insights, and financial metrics to identify opportunities and improve results.

Think Like an Owner

Work closely with Marketing, Finance, and Operations to align retail growth with product launches, inventory, and business priorities. Anticipate challenges, solve problems, and take accountability for results.

WHO YOU ARE

• Proven leadership experience in U.S. wholesale retail sales for consumer products.
• Established, direct buyer relationships at major U.S. retailers, including Best Buy, Walmart, Target, Sam's Club, and Costco, specifically in toys, gaming, and consumer electronics.
• A proven U.S. retail growth playbook, with the relationships, strategy, and experience to open doors and scale distribution.
• Demonstrated success scaling retail revenue, expanding distribution, and growing major retail accounts, with measurable results.
• Experience managing retail accounts generating $10M+ annually.
• Hands-on experience with physical retail execution, including in-store presence, merchandising, and sell-through, beyond online marketplaces.
• Experience building and leading high-performing retail sales teams, including hiring, developing talent, and managing external representatives.
• Willingness to travel regularly to meet buyers in person and build strong retail relationships.
• Willingness to visit Particula's headquarters twice annually to work closely with the team.
• Experience leading participation in major U.S. trade shows and industry events, including CES.
• Strong experience in toys, games, consumer electronics, or related consumer product categories.
• Strong understanding of retail economics, including pricing, gross margins, forecasting, promotions, and sell-through.
• A hands-on, entrepreneurial leader with strong commercial judgment, initiative, and accountability.