Industry Marketing Senior Analyst

Collaborating with cross-functional teams, the full-time Industry Marketing Senior Analyst will manage industry marketing programs, drive demand generation initiatives, and support content development while working remotely. Key responsibilities Help manage industry marketing programs, including tracking budgets, program progress, and KPIs Coordinate industry events and manage the overall industry event calendar, supporting end-to-end event planning processes Support the development of industry-specific content and digital campaigns, ensuring alignment with marketing goals Required qualifications Undergraduate degree in marketing, business, or a related field, plus 3 to 5 years of integrated marketing experience in a B2B technology environment Proven success in planning and executing marketing programs that support demand generation and pipeline growth Strong project management skills with the ability to manage multiple deadlines and priorities Familiarity with content development, digital marketing, and marketing measurement practices Experience with marketing and sales automation platforms such as Salesforce.com