Digital Marketing Email Lead

U.S. Money Reserve is seeking a Digital Marketing Lead – Email to drive customer engagement, retention, and conversion through strategic email marketing and automation initiatives. This role will oversee campaign development, audience segmentation, testing, and performance optimization to strengthen customer relationships and support business growth. Develop and execute email marketing campaigns through Salesforce Pardot and marketing automation platforms. Optimize customer engagement through segmentation, testing, and personalized customer journeys. Analyze campaign performance and provide actionable recommendations to improve results. Collaborate with creative and content teams to enhance messaging, design, and conversion rates. Manage reporting, automation workflows, and email marketing best practices. Requirements: 6+ years of experience in email marketing, marketing automation, or digital marketing. Hands-on experience with Salesforce Pardot (Marketing Cloud Account Engagement) or similar platforms. Strong understanding of audience segmentation, email deliverability, and campaign analytics. Experience conducting A/B testing and optimizing customer engagement strategies. Excellent communication, organization, and project management skills. Why You'll Love Working Here: Join a nationally recognized organization with a trusted brand and a growing digital presence. Help shape marketing campaigns that reach millions of customers nationwide. Collaborate with a passionate and high-performing team. Enjoy creative ownership, professional growth, and meaningful impact. Competitive compensation and benefits package. U.S. Money Reserve is an Equal Employment Opportunity Employer. The company does not discriminate on the basis of age, race, religion, marital status, sex, disability, national origin, sexual orientation, genetic information or any other characteristic protected by law. This position is based in Austin, Texas and requires regular on-site attendance. Job responsibilities may evolve based on business needs. #J-18808-Ljbffr U.S. Money Reserve