Senior Marketing Specialist

Senior Marketing Specialist

Are you looking for a highly rewarding opportunity that provides extensive career growth opportunity? Gilbane is seeking a Senior Marketing Specialist to be a lead for a Division or Business and works independently to develop sales, marketing, and communications deliverables and leads strategic pursuits and campaigns. This role will sit primarily in the office.

As a Top-10 ENR Contractor, Gilbane is a family-owned business with 45 offices that has been shaping communities since 1870. Consistently recognized as one of the most reputable construction management firms in the country, Gilbane is committed to delivering projects safely and on-time. You will have the opportunity to build schools, labs, hospitals, corporate offices, sports arenas and more!

We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

You are someone who acts inclusively, showing empathy and treating others with respect and dignity in order to uphold Gilbane's core value of Caring and "People First" workplace culture. You seek to listen in order to understand and can convey information clearly. You're a strong problem solver who can identify, prioritize, and implement alternatives for solutions, and you demonstrate adaptability by collaborating with others and supporting team members to achieve excellence. A self-starter who shows passion, commitment, and ownership all while delivering on business outcomes and driving results. You're someone who identifies opportunities for new and improved ways of doing things that result in value-add solutions.

Your core values match Gilbane's: Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship.

Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills. In addition, you would work with an experienced team which provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters as well as demonstrating the personal characteristics of a developing leader.

Responsibilities

Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines independently

Manages content development and pursuits process directly with the Business Development (BD) team

Crafts compelling story content about clients, projects, people, and Gilbane and incorporates these differentiators into deliverables that address the unique client needs

Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines

Participates in presell meetings and strategic brainstorms

Leads the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local event support to increase Gilbane's market visibility

Leads the development of internal and external communications including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels

Oversees the organization and maintenance of digital assets, ensuring efficient categorization and searchability while providing guidance and support to entry-level team members

Leads data maintenance for assigned geography to ensure data integrity

Conducts research for the different market sectors to understand our clients including who they are, what's top of mind and key trends; analyzes, interprets, and communicates research with BD partners and local leadership as needed

Leads close-out process of sales and marketing deliverables

Develops a strong knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally

Builds and maintains a robust operational network to facilitate storytelling and identify value adds about our projects

Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use

Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving

Mentors, coaches, and trains less experienced team members

Leads multiple deliverables concurrently and has a strong ability to multi-task independently

Participates in professional or community organizations and begins to explore opportunities for committee or other leadership opportunities

Stays abreast of new marcom trends and tools

Supports a positive and inclusive work environment

Qualifications

Bachelor's degree in Business, Marketing, or a related field

5-7 years relevant experience in the marketing and/or AEC industry

Or equivalent combination of education and experience

Advanced knowledge and skills in Adobe Creative Suite, PPT, Canva, Unanet, and Photography

Excellent time management, organization, and communication skills

Ability to work independently and collaboratively in a team

Advanced writing and critical thinking skills

Strong knowledge and skills in process management

Strong knowledge of Gilbane services and advanced knowledge of construction management and industry awareness as a whole