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Global Franchise Marketing Lead Barbie Growth & Gen Z

Mattel

Mattel, Inc. is looking for a marketing leader to drive the global franchise vision for Barbie. The role involves strategic planning and collaboration across multiple teams to enhance brand narrative and market presence, especially targeting Gen Z. Candidates should have over 6 years of experience in brand management and integrated marketing, with strong communication and project management skills. Inclusive work culture is emphasized, creating an environment for diverse applicants. #J-18808-Ljbffr

Vacancy posted 3 days ago
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