Global Franchise Marketing Lead Barbie Growth & Gen Z
Mattel
Mattel, Inc. is looking for a marketing leader to drive the global franchise vision for Barbie. The role involves strategic planning and collaboration across multiple teams to enhance brand narrative and market presence, especially targeting Gen Z. Candidates should have over 6 years of experience in brand management and integrated marketing, with strong communication and project management skills. Inclusive work culture is emphasized, creating an environment for diverse applicants. #J-18808-Ljbffr
- Mattel is seeking a Manager for Global Franchise Marketing to drive the franchise strategy for Barbie. This role involves collaborating with global teams to create cohesive... ...at maximizing brand potential and align with Gen Z trends. The ideal candidate has over 6 years of...Franchise
$126k - $158k
Overview Posting Title: Manager, Global Franchise Marketing - Barbie Requisition Number: R237229... ...moments. Partner with Toy and Brand leads to build cross-franchise... ...strategy for Barbie, with a focus on Gen Z as a priority audience for growth. Collaborate with Consumer...Franchise- ...Mattel, Inc. and Subsidiaries in El Segundo, California, is seeking a Manager for Global Franchise Marketing for Barbie. This role involves developing the franchise vision and strategy, supporting marketing plans, and collaborating with various internal and external partners...Franchise
$148k - $186k
...Manager, Brand Strategy & Marketing - Barbie Requisition Number... ...& Marketing will lead the development of Barbie... ..., and cross-category growth with a strong emphasis... ...and expanding Barbie's global adult fan community.... ...categories (toys and franchise verticals) Lead consumer...FranchiseLocal area$80k - $100k
...Title Associate, Global Brand Operations... ...resources for global marketing teams. ~ Coordinate... ...& Activation, Franchise Marketing, Brand... ...tools. ~ Growth mindset with a... ...Mattel is a leading global toy and family... ...brands, including Barbie, Hot Wheels, Fisher...FranchiseWork at officeLocal area$110k
...collaboration with the Toy Marketing Manager to manage the... ...in gaining buy-in to global product strategies at... ...or agency side), franchise management/marketing,... ...We Are: Mattel is a leading global toy and family... ...franchise brands, including Barbie, Hot Wheels, Fisher-...FranchiseLocal area$80k - $90k
...Manager, Global Business Development & Growth Department: Sales & Distribution Location... ...who can translate market insights into actionable... ...LION) is one of the world's leading standalone, pure play, publicly... ...of valuable brands and franchises, a talent management and...FranchiseWorldwide$30 - $40 per hour
CrucialPoint is seeking a Marketing Manager to develop and execute outbound marketing strategies aimed at generating leads and increasing brand awareness. This remote part-time position... ...Ideal candidates will have experience in growth marketing and a data-driven mindset,...Remote jobHourly payPart time- ...ONWARD SEARCH is seeking an Agency Marketing Lead for their innovative team. The role is onsite and offers an exciting opportunity to develop comprehensive marketing campaigns aimed at agency audiences. With 5-7+ years of marketing experience in B2B, candidates should...Temporary work
- ...goods company in Los Angeles is seeking a Marketing Manager to lead the US marketing strategy, manage the... ...budget, and collaborate with global teams. The ideal candidate has a Bachelor... ...coverage, a 401(k) match, and a dedicated professional growth fund. #J-18808-Ljbffr...Full timeContract work
$65k - $100k
A marketing consultancy in Los Angeles is seeking an experienced marketing professional to develop and implement U.S.-targeted promotions and marketing strategies. The ideal candidate will have proven experience in e-commerce marketing, strong analytical skills, and be...- Venturi Astrolab, Inc. in Hawthorne, California is seeking a Marketing Lead to drive digital presence and campaign execution. This role requires... ...content. The successful candidate will have 2-5 years of growth marketing experience and strong project management skills, ensuring...Flexible hours
- Northwood is seeking a Market Access Manager to facilitate the global deployment of its communications capabilities. The ideal candidate will navigate regulatory... ...an opportunity to significantly impact Northwood's growth in the telecommunications sector. #J-18808-Ljbffr...
$125k - $180k
Northwood Space, based in Torrance, CA, is seeking a Market Access Manager to enable the global deployment of ground communications infrastructure. This... ...Northwood Space provides opportunities for professional development and career growth. #J-18808-Ljbffr Northwood Space- 24 Seven Talent is seeking a Performance Marketing Specialist in El Segundo, California, to lead digital marketing campaigns focused on customer acquisition and revenue growth. The ideal candidate will have over 5 years of experience in performance marketing and a strong...
$40 - $46.88 per hour
...6 The Director, Channel Growth & Performance Marketing is responsible for defining... ..., and business strategy, leading initiatives across SVOD, AVOD... ...touchpoints. Lead global channel marketing initiatives... ...supporting title launches, franchise development, or audience...FranchiseHourly payWork experience placement$176k - $221k
...Posting Title Director, Global Brand Operations Requisition... ...Brand Strategy & Activation, Franchise Marketing, Brand Creative, and Brand Partnerships... ..." ways of working ~ Leads through influence and... ...franchise brands, including Barbie, Hot Wheels, Fisher-Price,...FranchiseLocal area$15k
...more. Our Values Take the Lead: We don't ghost our work or each... ...experiences for daters. We're looking for a Growth Product Marketing Lead to join the Tinder team.... ...excited about working on an app with global brand resonance and you find yourself...Full timeWork experience placementWork at officeFlexible hours3 days per week$110k - $130k
...Description As a Manager, Growth Marketing, you will be responsible for... ..., PMax, YouTube, Demand Gen) Own delivery against gross... ...SAC/CAC efficiency goals Lead weekly and weekend performance... ...to some of the most popular franchises and series on television. STARZ...FranchiseShift workWeekend work$85k - $110k
...Manager, Streaming Platform Marketing & Partnerships Location: Culver City... ...is the first and largest next-gen creator media company creating global franchises with the most popular video creators... ...Advertising campaigns to drive growth in the company’s kids and family...FranchiseFull timeSeasonal workWork at office$92k - $115k
...Posting Title Sr Associate, Toy Marketing - Barbie Requisition Number R23719... ...to support development of global product strategies and help... ...We Are: Mattel is a leading global toy and family entertainment... ...and fans through our franchise brands, including Barbie, Hot...FranchiseWork experience placementLocal area$128.28k - $160.38k
...Senior Manager, Marketing - Squishmallows Job Category: Marketing Requisition... ...as an evergreen lifestyle franchise. What You Will Do Drive the... ...retailers to drive franchise growth. Strong understanding of... ...marketing programs targeting Gen Z. Able to work cross‑functionally...Franchise16 hoursFull timeTemporary workRemote workWork from homeMonday to ThursdayFlexible hours- ...Director, Head of Marketing for Portfolio Games. This role leads a dynamic portfolio... ...It will drive brand growth by shaping compelling... ...and execution of global brand strategies across... ...moments, and franchise-building initiatives... ...brands, including Barbie, Hot Wheels, Fisher...FranchiseCasual workSeasonal workLocal area
$126k
...Management team to lead product discovery and... ...strategy across our global direct-to-consumer (... ...systems Drive SEO as a growth channel, ensuring... ..., content, marketing, and analytics to ensure... ...and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-...FranchiseLocal area- ...Growth Marketing Lead About Doodle Labs Doodle Labs is a fast-growing technology company building high-performance wireless communications for the drone and unmanned systems ecosystem. Our technology enables reliable, high-bandwidth connectivity across airborne and mobile...WorldwideRelocation package
$156k - $180k
...the LiveOps PMs and Growth team rely on daily. Own... ...change that traded Z impressions for W retention... ...team-of-one-to-three lead role. *The pay... ...Mattel is a leading global toy and family... ...and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price...FranchiseCasual workLocal area- ...Social Media will lead social strategy for... ...community engagement and franchise priorities. Drive audience growth, engagement,... ...Collaborate with Brand Marketing, Creative,... ...relevant including Barbie, Hot Wheels, Fisher... ...marketing within a global brand or agency environment...FranchiseLocal area
$136k - $170k
...the U.S. subsidiary of NAVER, a global internet technology company... ...About the Role BAND, a leading group communication platform, is looking for a Growth Marketing Manager who can build new growth... ...faith communities, workplaces, franchise operators, and sports organizations...FranchiseFull timeContract workWork visa$108.1k - $135.2k
...245 Job Category Marketing Pay Range USD $10... ...and execute robust growth plans. As a core member... ...results and drive global expansion for Mattel... ...Are: Mattel is a leading global toy and family... ...fans through our franchise brands, including Barbie, Hot Wheels, Fisher-...FranchiseLocal area- ...Hire With Jarvis - Lance Melendez is seeking a results-driven Growth Marketing Manager passionate about fashion and multi-channel digital marketing strategies. This critical role focuses on expanding brand reach, optimizing customer acquisition, and maximizing retention...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Global Franchise Marketing Lead Barbie Growth & Gen Z. Be the first to apply!
- marketing lead El Segundo, CA
- franchise development manager (remote) El Segundo, CA
- franchise development El Segundo, CA
- franchise manager El Segundo, CA
- franchise director El Segundo, CA
- marketing lead
- content marketing lead
- digital marketing team lead
- vice president of franchise operations
- franchise development manager (remote)


