Director of Marketing -B2B Display Division (Lincolnshire)

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. At LG, Life’s Good—and so is your opportunity to grow. We create an environment where people can showcase their strengths, think creatively, and build meaningful value. With a global footprint, industry‑leading benefits, and rewards for exceptional performance, LG is a place to thrive.LG is seeking a Director of Marketing to lead marketing for the B2B Display Division. This role is ideal for a strategic, hands-on marketing leader who thrives in evolving businesses, brings ideas to life, and knows how to turn strategy into execution.Reporting to the Senior Vice President, B2B Display Division, this position will define and execute the marketing vision for a premium, growth-focused business that is expanding beyond traditional hardware sales into solutions and service delivery.Position SummaryThe Director of Marketing is responsible for setting the strategic direction and leading execution of product marketing, go-to-market strategy, digital marketing , integrated marketing communications and brand and customer experience across the U.S. commercial market.This role requires a player-coach—someone who can think strategically, lead teams, roll up their sleeves, solve problems, and drive results. The Director will own the marketing roadmap, manage agency and partner relationships, ensure that marketing investments deliver measurable ROI, and serve as a key ambassador for the LG brand. This leader will oversee and empower three Team Leads responsible for various marketing functions.Key ResponsibilitiesStrategy, Leadership & ExecutionDefine and lead the overall marketing strategy, aligned to short-, mid-, and long-term business objectives.Act as a player-coach, actively involved in strategy development and execution—not simply managing agencies.Lead, mentor, and develop a high-performing marketing team focused on results, creativity, and accountability.Partner closely with sales, product management, service delivery, and leadership to drive business outcomes.Navigate ambiguity in an evolving business and proactively identify solutions, opportunities, and paths forward.Product Marketing & Go-To-Market (GTM)Own product marketing and GTM strategy, including positioning, messaging, value propositions, and launch plans.Develop clear articulation of customer value, differentiation, and ROI across offerings.Support the business’s evolution from “moving boxes” to solution- and service-based offerings, ensuring marketing reflects this shift.Build deep technical and market understanding of key verticals, including: Hospitality, Education, Fortune 500 , Retail , Transportation, Healthcare and more.Translate technical capabilities into compelling, customer-facing narratives.Brand, Campaigns & MarComDefine and evolve the brand within the B2B Display Division.Develop and execute an integrated MarCom plan, including: annual and quarterly campaign calendars, targeted account-and vertical-based campaigns, new product launch communication, national promotions and programsEnsure consistency, clarity, and quality across all messaging, creative, and product information.Digital, Data & ROIArchitect and implement digital marketing platforms aligned with global tools and initiatives.Leverage CRM, marketing automation, and analytics to drive targeted engagement and measurable outcomes.Apply a data-centric mindset to all programs—clearly defining success metrics, measuring performance, and optimizing based on ROI.Effectively use digital and social channels to reach and influence priority audiences.Brand and Customer ExperienceDefining and owning the experience strategy, ensuring a consistent, differentiated brand experience across physical and digital environmentsProviding strategic oversight and enablement of end-to-end delivery: from concept and planning through execution, measurement, and optimizationEstablishing operational discipline, including processes, timelines, budgets, and governance that enable teams to execute efficiently and at scaleAligning cross-functional teams and external partners to deliver integrated, on-brand experiences that support broader marketing and business objectivesDeveloping and inspiring teams, setting clear expectations, high standards, and a culture of accountability, collaboration, and continuous improvementBudget & OperationsOwn and manage marketing budget, spanning media, creative, production, and events.Allocate investments based on business impact, ROI, and strategic priorities.Continuously evaluate program effectiveness and improve marketing efficiency.Travel- Up to 40%QualificationsEducationBachelor’s degree in Marketing or a related field requiredMBA preferredExperience10+ years of progressive marketing leadership experience, preferably in B2B and durable goods environmentsStrong background in product marketing, brand, channel, and digital marketingDemonstrated success developing and executing GTM strategiesExperience marketing solutions and services (not just hardware/products)Proven ability to partner effectively with sales and influence revenue outcomesExperience managing agencies, national campaigns, and distributor programsBudget ownership across PR, advertising, creative services, and productionSkills & AttributesStrategic thinker with strong execution disciplineHighly creative problem solver who brings ideas and turns them into actionComfortable operating in ambiguity and evolving business modelsData-driven, ROI-focused decision makerStrong leadership, communication, and stakeholder-influencing skillsAbility to balance attention to detail with big-picture thinkingRelationship-oriented leader who thrives in a fast-paced, high-expectation environmentPAY TRANSPARENCY:Base Salary $195,000 -$210,000 plus 25% bonusThe salary range provided is intended to display the value of the company's base pay compensation for this position. Salary is dependent on a multitude of factors, including but not limited to the physical worksite location, the geographic market of that location, candidate's skill set, level of experience, education, and internal peer compensation comparisons among other potential factors.#LI-GJ1Recruiting Range$180,000—$210,000 USDBenefits Offered Full-Time Employees:No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time. Performance based Short-Term Incentives (varies by role).Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.Group Rate Life and Disability Insurance.Benefits Offered Temporary/Contractors: Eligible for the relevant benefit programs offered through our partner agencies.Privacy Notice to California ApplicantsApplicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: View phone number on apply.placed-app.com or View email address on apply.placed-app.com. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.