Product Marketing Education Manager, NA GBM

Responsibilities About the Team We’re the team that connects what TikTok builds with how the world understands it. Our role is to turn product innovation into powerful marketing stories that drive clarity, adoption, and business impact. As part of Global Business Marketing (GBM), Product Marcomms (PMC) & Industry Education brings together product, marketing, and creative to ensure TikTok’s products are communicated with purpose — grounded in insights, powered by creativity, and scaled across markets. This role is dedicated to the NA PMC team with ownership in Industry Education for the region across all product levers to support new client acquisition and product growth goals. This role will bring a consultative, customer-centric approach to align education initiatives with business objectives and advertiser needs. In addition, the role will partner closely with our global counterparts to inform development of the TikTok Academy platform overall. Responsibilities Drive product growth and adoption by developing strategic education roadmaps and educational content across all product levers (e.g. Brand, mid-funnel, performance, creative, etc) Plan and leverage NA needs based on global TikTok Academy program roadmap Partner cross-functionally with Product and PMC teams to shape strategic industry education briefs that support both new client acquisition and existing product adoption Own measurement and reporting of efforts for NA Industry Education leveraging global reporting dashboards Own end-to-end lead nurturing models for NA through TikTok Academy that accelerate new client acquisition and product growth Collaborate with the Global Industry Education team to design, build and optimize learning experiences, learner engagement tactics, and program analysis for TikTok Academy Assess and iterate on learner UX experience across existing learning paths and touchpoints Lead the Quarterly Launch Window (QLW) program and GTM for NA in partnership with global PMC & IE and regional product org to drive product education awareness of quarterly launches and feature updates Lead the US case study program across strategy, operations and content development – including identifying success stories, writing TT4B case study blogs, and/or video case studies (when applicable) Qualifications Minimum Qualifications 5+ years of experience in product education strategy, content development, product marketing or client education roles Proven experience building and executing educational roadmaps or learning programs that drive measurable business outcomes Demonstrated ability to develop lead nurturing models or customer engagement campaigns Strong analytical skills to measure program impact and iterate based on performance data Strong cross-functional partnership skills, with experience collaborating with product marketing or product teams Excellent written and verbal communication skills, with ability to translate complex product concepts into clear, actionable educational content Preferred Qualifications Strong cross-functional project management skills with proven ability to keep XFN teams aligned, on task, and on timeline Direct experience working with performance advertisers, agency partners, or SMB/mid-market client segments Technical knowledge and hands‑on experience with performance advertising solutions Background in learning experience design, instructional design, or B2B education program management Ability to lead cross-functional initiatives without direct authority Experience working in fast-paced, high‑growth technology environments About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $97200 - $220400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.