Campaign Manager
The E.W. Scripps Company
Are you passionate about digital advertising and ready to drive campaign success from start to finish? We're seeking a Digital Campaign Specialist who will support the end-to-end management of digital advertising campaigns, from pre-sale planning to execution and post-launch evaluation. This role offers a unique opportunity to collaborate closely with local sales teams and advertising operations personnel to ensure smooth order execution, while playing a pivotal role in driving digital growth, shaping client strategies, and optimizing campaigns.
WHAT YOU'LL DO:- Accurately input all digital campaign details into various digital advertising systems
- Assist in developing strategies for comprehensive digital advertising campaigns
- Offer expertise on third-party ad platforms and rich media technologies to sales teams, including support for technical features such as impression and click-through tracking pixels, attribution tracking, and other advanced resources
- Monitor and report the health of all advertising campaigns for assigned markets and clients
- Execute all advertising campaign elements promptly and accurately
- Ensure consistent and precise revenue recognition in billing platforms
- Compile reports and offer insights as partner to Sales team for better results that lead to client retention
- Cross-check reports with third-party sources to validate campaign tracking and ensure contracts are fulfilled accurately
- Collaborate closely with Ad Operations and Account Executives to understand and meet digital campaign requirements
- Uphold digital revenue operational standards, policies, and procedures
- Foster strong, professional ties with station partners, vendors, and in-house teams
- Carry out any additional tasks as needed
- Bachelor's degree in related field preferred or equivalent experience
- Generally, 3+ years of experience in related field preferred
- Advanced skill with order management systems
- Proven ability to collaborate including with vendors and third party partners
- Skilled in using web analytics tools, collecting insight, and reporting your findings
- Must be extremely digitally savvy
- Superior analytical and problem-solving skills
- Superior organizational skills
- Proven skill with Excel, and experience analyzing and formatting data
- Able to manage multiple campaigns and projects simultaneously in a deadline-oriented environment
- Strong written and verbal communication skills
- Comfort interacting with all levels of the organization
- Customer service and client relationship expertise
- Adapts well to constant change
ABOUT SCRIPPS: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: "Give light and the people will find their own way." As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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