Creative Director, Motion Design - Apple TV

Creative Director, Motion Design - Apple TV

Culver City, California, United States Marketing

Apple TV’s Marketing team crafts world-class campaigns that connect audiences with high-quality stories, building brand awareness and loyalty. We drive innovation and excellence from strategic vision through creative execution, collaborating across Apple and with agencies, studios, talent, artists, and creators to place Apple TV at the heart of global culture.The Apple TV Design team manages the development of core visual branding across global, multi-platform campaigns for original programming and sports.

Description

The Creative Director, Motion Design drives motion-led marketing initiatives—from brand systems to individual campaigns—across the Apple TV ecosystem. This role requires an exemplary record in motion design and art direction; fluency across design, animation, editorial, compositing, visual effects, and production; and the vision to establish motion as a dedicated creative practice within Apple TV Marketing.You will lead the ideation and execution of innovative motion design solutions, conveying Apple TV’s message through a thoughtful blend of graphic design, animation, typography, imagery, music, and editorial elements. You will develop distinctive motion concepts for individual projects while building foundational systems that strengthen how Apple TV moves across campaigns, platforms, and experiences.This is a highly conceptual, hands-on creative leadership role. The ideal candidate can originate and prototype work at an exceptional level, provide thoughtful creative direction, and help define the roadmap, workflows, partnerships, and resources required to grow the motion design practice.

Responsibilities

• Define a strategic point of view for motion design across Apple TV projects, rooted in creative strategy, audience insights, design principles, and the unique character of each story.
• Lead the conceptual development and prototyping of motion identities, campaign ideas, and visual systems from initial exploration through final production.
• Create original motion concepts and proofs of concept that bring ideas to life through animation, typography, editorial, compositing, visual effects, and filmed material.
• Identify opportunities where motion can shape the creative idea—not simply execute an established direction—and contribute to briefs, planning, roadmap, prioritization, and resourcing discussions.
• Develop scalable motion behaviors and foundational systems that establish continuity across Apple TV while allowing individual titles, sports properties, and campaigns to maintain distinctive creative expressions.
• Provide thoughtful creative direction and actionable feedback across motion deliverables, including brand identities, title treatments, campaign films, social content, digital experiences, out-of-home, events, retail, presentations, and prototypes.
• Collaborate across strategy, design, writing, AV, social, publicity, media, partnerships, and production to guide connected creative work from ideation through delivery.
• Art direct internal designers, motion artists, editors, digital artists, production teams, external creators, and specialized partners, ensuring clarity of creative intent and an exceptional standard of craft.
• Present creative work with clarity and conviction, connecting motion decisions to the idea, audience, strategic objectives, brand fidelity, and the requirements of each project.
• Prepare work for senior leadership reviews, synthesize feedback, and guide teams toward focused and compelling creative solutions.
• Explore emerging creative tools, techniques, and forms of expression, developing prototypes before a campaign brief or production requirement makes the opportunity obvious.
• Contribute to the development of the motion design practice, including workflows, production infrastructure, creative partnerships, talent development, and the future growth of the internal team.
• Mentor designers and collaborators, contribute to studio-wide initiatives, and champion motion design as a distinct discipline across the organization.

Minimum Qualifications

• 10+ years of experience in motion design, animation, brand design, entertainment marketing, media creation, or a related creative discipline.
• Portfolio of daring, exceptionally crafted work demonstrating original motion concepts, animation, motion graphics, typography, editorial, compositing, and visual communication across 2D and 3D.
• Experience leading the creative development of brand identities and global campaigns from concept and prototyping through production and final delivery.
• Advanced proficiency in Adobe Creative Suite, with expertise in After Effects, Illustrator, Photoshop, and Media Encoder.
• Advanced proficiency in Cinema 4D and Redshift, including camera work, lighting, materials, texturing, and rendering.
• Proven ability to prototype original ideas hands-on while simultaneously setting creative direction and guiding multidisciplinary teams.
• Strong understanding of design foundations, animation principles, motion theory, timing, typography, composition, and storytelling.
• Exceptional communication and presentation skills, with the ability to articulate complex creative ideas clearly and persuasively.

Preferred Qualifications

• Experience establishing or advancing a motion design practice within a large, multidisciplinary creative organization or agency.
• Deep understanding of brand systems and the ability to translate them into scalable motion behaviors across complex, multi-channel campaigns.
• Creative leadership experience across production and post-production, including animation, editorial, compositing, visual effects, sound, and live-action workflows.
• Familiarity with Maya, Houdini, Nuke, Resolve, or similar advanced production tools, and an understanding of how design translates into complex CG and VFX environments.
• Experience collaborating directly with artists, filmmakers, studios, creators, and cultural partners.
• Fluency across media and social platforms, with an understanding of cultural passion points, audience behavior, and emerging forms of storytelling.
• Curiosity about emerging technologies and their potential within the creative process, including real-time, spatial, generative, and interactive design.
• High taste level, strong conceptual and editorial instincts, and extraordinary attention to detail.
• Demonstrated ability to mentor creative talent, navigate ambiguity, and thrive in a fast-paced, highly collaborative environment.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $177,000 and $266,000, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
Learn about accessibility in Apple’s workplace
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Apple accepts applications to this posting on an ongoing basis.

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