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Director of Competitive Intelligence - Product Marketing

$265k - $305k

NetApp

Director Of Competitive Intelligence (CI)

We are seeking a highly strategic and analytical Director of Competitive Intelligence (CI) to build and lead our CI function. In this critical leadership role, you will be the foremost expert on our competitive landscape, covering enterprise data infrastructure, hybrid multi-cloud solutions, and AI workloads. Partnering closely with Product Marketing, Sales, and Product Management leadership, you will develop actionable, outcomes-oriented intelligence that drives our go-to-market (GTM) strategy, shapes our product positioning, and accelerates our win rates against key industry rivals.

Key Responsibilities
  • Strategic CI Leadership
  • Market & Competitor Analysis
  • Sales Enablement & Battlecards
  • Win/Loss Analysis
  • Cross-Functional GTM Influence
  • Team Development
Job Requirements

Experience: 12+ years of experience in Competitive Intelligence, Product Marketing, Solutions Architecture, or Corporate Strategy within the B2B enterprise tech sector. A minimum of 5+ years in a people-management or team-leadership role.

Domain Expertise: Deep foundational knowledge of enterprise data storage, cloud architectures (AWS, Azure, GCP), hybrid cloud environments, and the emerging AI data infrastructure ecosystem.

Analytical Acumen: Proven ability to synthesize massive amounts of structured and unstructured data into concise, executive-level insights.

Sales Empathy: Strong understanding of enterprise B2B sales cycles. Demonstrated success in building materials that directly correlate to increased sales productivity and competitive win rates.

Exceptional Communication: Stellar written and verbal communication skills. Ability to confidently present findings and strategic recommendations to C-level executives, product leaders, and massive sales kick-off audiences.

Preferred Qualifications: Previous experience specifically competing against or working at major data storage or neo-cloud competitors. Advanced degree (MBA or technical Master's degree) preferred. Familiarity with CI platforms (e.g., Klue, Crayon) and CRM systems (e.g., Salesforce).

Education

A Bachelor's Degree in a technical field of study or business domain with the required years of direct work experience listed above. Additional years of experience may be considered in place of a Bachelor's Degree.

Compensation: The target salary range for this position is $265,000-305,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package.

Vacancy posted 21 hours ago
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