Social Media Manager

The Role Pro Lash is a beauty brand built around lashes that make people feel confident every day. We create products our customers love and a community they want to be part of. As we grow, we’re looking for a creative, data-aware Social Media Manager to own our voice across every platform and turn followers into a loyal, engaged community. Role Details Social Media Manager — Pro Lash Location: Provo, UT. (On-site) Type: Full-time Reports to: Creative Director What You’ll Do Own the content calendar across Instagram, TikTok, Facebook, Pinterest, and YouTube Shorts, planning posts that align with launches, promotions, and brand moments. Create and edit short-form video, photos, and graphics—often shooting and editing yourself, especially for TikTok and Reels. Write captions and copy that sound like Pro Lash: warm, confident, and on-brand. Manage daily community engagement—comments, DMs, mentions, and reviews—responding quickly and in our voice. Identify, recruit, and coordinate with influencers, UGC creators, and brand ambassadors, and help manage seeding and collaborations. Track performance against goals (reach, engagement, follower growth, conversions) and report on results with clear takeaways and next steps. Stay on top of trends, sounds, formats, and platform changes, and move fast to act on them. Partner with the marketing, e-commerce, and customer service teams to keep messaging consistent and support sales goals. Help plan and run paid social campaigns, or coordinate with the team/agency that does. What You Bring 2–4 years managing social media for a brand, ideally in beauty, cosmetics, fashion, or e-commerce. A strong portfolio of content you’ve created and accounts you’ve grown. Hands-on skills with short-form video and editing tools (CapCut, Adobe Premiere, or similar) and design tools (Canva, Photoshop). Comfort with scheduling and analytics platforms (Later, Sprout, Hootsuite, native insights). A sharp sense for trends and a genuine love of the beauty/lash space. Excellent writing, organization, and time-management skills. A self-starter who can juggle multiple projects and deadlines. Nice to Have Experience with influencer and UGC platforms. Familiarity with paid social (Meta Ads Manager, TikTok Ads). On-camera presence or willingness to be in content. Basic experience with e-commerce platforms (Shopify) and email marketing. Why Join Pro Lash Competitive salary and benefits Product perks/employee discounts A creative role with real ownership and room to grow as the brand grows. How to Apply Send your resume, a short note on why you’re a fit, and links to social accounts or content you’ve created to View email address on click.appcast.io #J-18808-Ljbffr Pro Lash