Sr Product Marketing Manager

Position Overview Senior Product Marketing Manager – Draft the product’s go-to-market strategy and lead the strategic planning and tactical execution related to game launches. Reports to the Director of Marketing and ensures sales and marketing are aligned on the product’s problem solving and benefit articulation to the target audience. Essential Duties & Responsibilities Work closely with product development teams to understand product features, benefits, and the underlying technology. Define the value propositions of the product and develop clear, compelling messaging that resonates with the target audience (business partners). Outline the benefits of the product features using client-facing messaging. Define and understand the various customer segments the product targets and tailor marketing efforts accordingly. Use existing brand assets to develop compelling marketing collateral that effectively communicates the selling propositions. Develop and execute go-to-market plans that include product launch strategies, promotional campaigns, and sales enablement materials. Formulate comprehensive marketing strategies and campaigns to grow product adoption and engagement. Develop a deep understanding of the market and competitors. Craft compelling content such as blogs, guides, and case studies that attract and educate potential buyers, in close collaboration with the creative department. Minimum Requirements At least 21 years of age. Proof of authorization to work. Bachelor’s degree or relevant experience in marketing. Must be able to obtain and maintain any required certification or license. 7+ years of product marketing experience in the regulated gaming industry; online gaming background preferred. Proficiency with WordPress CMS (or similar), Office Suite, Google Analytics, Salesforce, and Hootsuite. Deep understanding of market trends and product lifecycles. Firm grasp of developing strategic product marketing campaigns. Project management skills. Strong organizational and communication skills. Demonstrated experience in analyzing relevant information and making informed decisions. Demonstrated prioritization of tasks and responsibilities across projects. Strong interpersonal skills with the ability to communicate effectively and interact appropriately with management, team members, and external contacts. Physical Requirements Physically access assigned workspace areas with or without reasonable accommodation. Work indoors and be exposed to various environmental factors such as noise, dust, or similar. Utilize a laptop and standard keyboard to perform essential functions. #J-18808-Ljbffr